Pinterest Top of Funnel Ads Lead to 67% Additional Revenue 90 days Post-Click
Two agencies and brands discovered Pinterest's hidden value with Wicked Reports' Eternal Tracking and Click Journey Visibility… and transformed it from "Neglected growth channel" to top revenue channel.
“We would have abandoned Pinterest as a channel if we could not see longer term value and conversions attributed back to Pinterest ad spend. Instead of stopping ad spend on Pinterest, we increased it. This drove higher revenue consistently over time. It's now one of our most important channels.”
MIKE NELSON
Founder, Four15 Digital Agency
Eternal Tracking vs. 30-Day Windows
Pinterest's 30-day conversion window is standard across the industry, but completely inadequate for discovery platforms. Wicked Reports tracks customer journeys for 60+ days and beyond, capturing the complete path from first Pinterest click to final conversion.
For Huha, this revealed an additional $100,000 in revenue and 645 sales in Q2 that came from Q1 Pinterest clicks. The 30-day window had completely missed them.
Future Revenue Tracking:
Beyond the First Purchase
Traditional attribution stops tracking after the initial conversion. But Pinterest customers don't stop buying after their first purchase, they continue generating revenue over time.
Wicked Reports tracks future revenue… the additional purchases made by customers AFTER the initial acquisition period. This reveals Pinterest's true value as a driver of high-LTV customers, not just one-time conversions.
For Huha, this revealed a stunning pattern.
This pattern repeated in Q2:
283 sales within the quarter generated 134 additional future sales, 47% more revenue from repeat purchases.
Pinterest wasn't just driving conversions, it was discovering high-lifetime-value customers who continued purchasing over time. Traditional attribution only sees the first purchase and misses the ongoing customer relationship.
Complete Click Journey Visibility
Wicked Reports shows the exact click path of every customer, from their very first touchpoint through every subsequent interaction to final purchase and beyond.
This click journey visibility clearly demonstrates where somebody had their first click (top-of-funnel discovery on Pinterest), all their subsequent clicks across channels, and how their customer value grows over time.
Total journey: 23 days from first Pinterest click to second conversion, with ongoing customer value growth.
Flexible Attribution Models
Wicked Reports offers multiple attribution perspectives. A "Funnel Vision" model gives appropriate credit to Pinterest, showing the platform's complete influence signal. A "Linear" model shares credit across all touchpoints, providing a financially pure view of how Pinterest works within the broader marketing mix. Agencies can switch between models instantly without reprocessing data.
The Results
From Zero to Hero
When Four15 Digital implemented Wicked Reports, the truth became immediately clear. Pinterest wasn't failing… every other measurement system was blind to how it actually worked.
-
From zero attribution in GA4/Shopify to one of their top channels
-
15.7% LTV growth from day 0 to day 365
($1,334 → $1,543) -
Customers acquired through Pinterest grew in value over time
-
Agency increased spend instead of stopping
-
Pinterest now drives higher revenue consistently
67% Hidden Revenue, High-LTV Customers
Magic Versus Machine's discovery was equally dramatic. When they analyzed Huha's performance through Wicked Reports' extended attribution and future revenue tracking, they uncovered Pinterest's true value as a driver of high-LTV customers.
-
30-day view:
$131,000 revenue, 926 sales, 3.0 ROAS -
120-day view:
$231,000 revenue, 1,571 sales, 5.0 ROAS -
Hidden discovery value:
$100,000 revenue (67% increase), 645 additional sales
The Future Revenue Discovery
But the story didn't end there. Wicked Reports' future revenue tracking revealed that customers acquired through Pinterest in Q1 continued generating revenue AFTER the quarter ended:
Q1 date range: 926 sales, C$131,090 revenue
Future revenue (post-Q1): 645 sales, C$100,526 revenue
Total impact: 1,571 sales, C$231,616 revenue
32% of total revenue came from repeat purchases AFTER the initial quarter
Why Pinterest Requires Extended Attribution
Pinterest isn't Google. It's not a search engine where users type a query and buy immediately. Pinterest is a discovery platform where users browse, get inspired, save ideas, and plan for the future.
Customers discover brands on Pinterest, then engage with other channels (Facebook, email, SMS, direct visits) before finally converting weeks or months later. Without Eternal Tracking and complete Click Journey Visibility, Pinterest gets zero credit for initiating the entire relationship.
“We, the agency, wanted to stop spending, because while Pinterest's in-platform numbers looked strong, Google Analytics 4 & Shopify showed zero sales. However, the brand's owner was insistent that his ideal customer is a Pinterest user. We would have abandoned Pinterest as a channel if we could not see longer term value and conversions attributed back to Pinterest ad spend.”
MIKE NELSON
Founder, Four15 Digital Agency
“Pinterest is kind of the forgotten step-child most of the time. I have not taken it maybe as seriously as I should. Pinterest definitely seems to, based on this data, be giving more exposure than even I realized to prospecting. This is definitely validating more than I had realized in our ability to reach new customers there. I would like to justify spending more there.”
ANGELO DODARO
Founder, Magic Versus Machine
The Bigger Picture
The attribution gap isn’t just about time windows and first-click credit, it’s about customer lifetime value. Traditional attribution measures conversions. Wicked Reports measures customers.
