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episode 25

 

TURNING DATA INTO ACTION

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Gathering data and getting insights are both useless if you don’t take action. 

 

Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours knee-deep in marketing attribution, I know what creates success or failure when you act on marketing insights. So I’m going to explain what you need to do to turn your data into actions that get you the results you want.

Stop wasting the insights you’re getting. Listen to this episode so you can take action now.

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Episode Highlights:

[00:00] Introduction

[00:53] Why it’s important to act on data

[03:25] Key decisions to be able to act on the insights

[03:48] What’s your goal

[05:50] What’s the timeframe for reaching your goal

[08:03] Do you have a validated framework for acting on the data

[11:01] Introducing the Wicked Reports Playbook

[11:55] The most valuable insights take time to get

[14:16] The line defining cold from warm traffic

[15:23] How to use the playbook to turn goals into insights

[15:33] Determine the correct attribution model

[16:59] Finding the cold traffic leads that turn into high paying customers

[17:42] Our framework for acting on new lead ROI

[20:44] Our framework for acting on low ROI campaigns

[23:15] Why we’re passionate about turning data into action

About Our Host

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Scott Desgrosseilliers
 

The Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Scott Desgrosseilliers
Resource Links

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