Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 25:


Turning Data Into Action


WREI_Omni_Channel Art


Gathering data and getting insights are both useless if you don’t take action. 

Today’s Ecommerce Insights podcast is near and dear to my heart. Having spent 20,000 hours knee-deep in marketing attribution, I know what creates success or failure when you act on marketing insights. So I’m going to explain what you need to do to turn your data into actions that get you the results you want.

Stop wasting the insights you’re getting. Listen to this episode so you can take action now.

Resource Links:


Episode Highlights:

  1. Why it’s important to act on data [00:53]
  2. Key decisions to be able to act on the insights [03:25]
    • What’s your goal [03:48] 
    • What’s the timeframe for reaching your goal [05:50]
    • Do you have a validated framework for acting on the data [08:03]
  3. Introducing the Wicked Reports Playbook [11:01]
    • The most valuable insights take time to get [11:55]
    • The line defining cold from warm traffic [14:16]
    • How to use the playbook to turn goals into insights [15:23]
      • Determine the correct attribution model [15:33]
      • Finding the cold traffic leads that turn into high paying customers [16:59]
      • Our framework for acting on new lead ROI [17:42]
      • Our framework for acting on low ROI campaigns [20:44]
  4. Why we’re passionate about turning data into action [23:15]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.


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