TURNING DATA INTO ACTION

Episode Highlights:

[00:00] Introduction

[00:53] Why it’s important to act on data

[03:25] Key decisions to be able to act on the insights

[03:48] What’s your goal

[05:50] What’s the timeframe for reaching your goal

[08:03] Do you have a validated framework for acting on the data

[11:01] Introducing the Wicked Reports Playbook

[11:55] The most valuable insights take time to get

[14:16] The line defining cold from warm traffic

[15:23] How to use the playbook to turn goals into insights

[15:33] Determine the correct attribution model

[16:59] Finding the cold traffic leads that turn into high paying customers

[17:42] Our framework for acting on new lead ROI

[20:44] Our framework for acting on low ROI campaigns

[23:15] Why we’re passionate about turning data into action