Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 22:


Facing the Behemoth: Should Ecommerce Brands Sell on Amazon?


WREI_Omni_Channel Art


There’s no denying the scope and reach of Amazon. It is a behemoth in the online retail space.

With 125 million Prime members, selling on Amazon is a tempting opportunity. But we’ve seen how Amazon can easily undercut its own sellers - preventing them from actually making a sale.

So if you’re an ecommerce brand making $10M a year, will selling on Amazon be good for your business? Today, Dr. Robin Gaster, author of the book Behemoth: Amazon Rising, talks about his book to lend us some insights about this platform giant.

Before you decide to put up your store on Amazon, listen to this eye-opening episode here.

Resource Links:



Episode Highlights:

  1. Can an ecommerce brand avoid using Amazon? [01:08]
  2. The problem with selling on Amazon [04:35]
    • Amazon will compete against you [06:13]
    • Is Amazon evil? [12:10]
  3. The algorithm just follows the rules, but there is no digital regulator [15:56]
  4. Why Amazon is losing $40B annually on retail [20:51]
  5. Will they stay in retail? [25:23]
  6. How brands can make Amazon work for them [29:10]
    • Get customers to know your brand [30:54]
    • Have a lot of touchpoints [36:12]

About Our Guest:

A visiting scholar at George Washington University Institute for Public Policy, Dr. Robin Gaster is also the President at Incumetrics, a consulting company focused on measuring, evaluating, and assessing innovation, and on developing policy for companies, nonprofits, regions, and national governments. Dr. Gaster is the author of recently published book, Behemoth: Amazon Rising.


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