Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 18:


Pro-Tips for Making Facebook Ads That Turn Cold Traffic Into High-Paying Clients with The Lido Agency


WREI_Omni_Channel Art


Getting the most out of your Facebook ad is key to making sure you’re making money. Otherwise, you’re just spending your profits away.

This means you want more high-value leads, lower CPAs, increased brand awareness, and ultimately scaling up your revenue. 

To make sure you’re creating and setting up your Facebook ad campaigns correctly, I invite the husband and wife powerhouse behind The Lido Agency. We talk about the cool strategies they implement that have led to tremendous growth. (I know because I’ve seen their results in Wicked Reports.)

So listen to this episode to get pro-tips to leveling up your Facebook advertising.

Resource Links:



Episode Highlights:

  1. What got Michelle and Bill into the Facebook agency game [00:45]
  2. How they divide the work among between themselves [03:25]
  3. The clients they work with [05:44]
  4. Their 3 step campaign process [08:19]
  5. The hook process for turning cold traffic into high-paying clients [13:01]
  6. A case study on how accurate data doubled to sales of one customer [21:04]
  7. How they’re dealing with the Apple iOS 14 update [27:08]
  8. Using Google for beneficial conversions [30:03]

About Our Guest:

Husband and wife team, Bill & Michelle Pescosolido, make up The Lido Agency, where they share their expertise in Facebook advertising and copywriting to help clients build brand awareness and increase revenue. Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience. 


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