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Getting the most out of your Facebook ad is key to making sure you’re making money. Otherwise, you’re just spending your profits away.

This means you want more high-value leads, lower CPAs, increased brand awareness, and ultimately scaling up your revenue. 

To make sure you’re creating and setting up your Facebook ad campaigns correctly, I invite the husband and wife powerhouse behind The Lido Agency. We talk about the cool strategies they implement that have led to tremendous growth. (I know because I’ve seen their results in Wicked Reports.)

So listen to this episode to get pro-tips to leveling up your Facebook advertising.

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• The Lido Agency Website (https://thelidoagency.com/)

Episode Highlights:

1. What got Michelle and Bill into the Facebook agency game [00:45]
2. How they divide the work among between themselves [03:25]
3. The clients they work with [05:44]
4. Their 3 step campaign process [08:19]
5. The hook process for turning cold traffic into high-paying clients [13:01]
6. A case study on how accurate data doubled to sales of one customer [21:04]
7. How they’re dealing with the Apple iOS 14 update [27:08]
8. Using Google for beneficial conversions [30:03]

About Our Guest:

Husband and wife team, Bill & Michelle Pescosolido, make up The Lido Agency, where they share their expertise in Facebook advertising and copywriting to help clients build brand awareness and increase revenue. Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience. 

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