New-Customer-First Attribution Software

Finally know which campaigns and channels drive New Customers

New-Customer-First Attribution that tracks real customers (not cookies or clicks) through their entire journey, from first touch to purchase.

Most demos reveal 10–20% wasted ad spend immediately.

What's the problem?

You scale ad spend expecting growth. Meta shows ROAS climbing. Google says performance looks strong. But new customers stay flat.

Dashboards contradict each other, and it's unclear what's actually working. Most blame creatives or funnel issues —

But the real issue is how ad platforms define success.

Most demos reveal 10–20% wasted ad spend immediately.

The #1 reason eCommerce brands fail to scale ad spend profitably? Last-Click-Bias Attribution

Ad platforms optimize for the fastest conversion — usually your existing customers — not new ones.

Here's what actually happens:

You set new-customer campaigns with exclusions.

Advantage+ or expansion quietly overrides them.

Meta sees repeat buyers convert instantly and shifts more budget to retargeting campaigns.

Last-click rules give Meta credit for sales that email or SMS would have already closed.

Prospecting campaigns look weak, lose budget, and get shut off.

You scale spend, ROAS keeps appearing high — but it's all recycled customers.

The loop is invisible because the dashboards say you're “winning.”

IT'S LIKE ADVERTISING TO CUSTOMERS ALREADY IN YOUR RESTAURANT.

The Result:
The False-Growth Ceiling

It looks like growth… but it isn't.

You're paying to reacquire customers you already had.
nCAC rises.
And growth hits a ceiling you can't push past.

Most demos reveal 10–20% wasted ad spend immediately.

MEASURE

Eternal Tracking That Reveals New vs Repeat Buyers

Every click and sale is tied to a real customer — forever. No cookies. No surveys. No guesses.

YOU CAN FINALLY SEE:

Where new customers truly start
Which parts of your spend actually grow the business
Which channels create the highest-LTV buyers

Customer LTV Windows are Infinite

SIGNAL

Train Platform AI to Seek New Customers

Verified new-customer events are fed back to Meta.
Customer LTV is fed back to Google.
This retrains their AI to prioritize new, high-value buyers, not fast retargeting wins.
Spend shifts automatically toward prospecting — the campaigns that actually grow your business.

ACT

Weekly Scale / Chill / Kill Guidance Driven by New-Customer Data

Once you finally have accurate attribution, our AI Decision Layer tells you exactly what to do:

Scale campaigns hitting your NCAC
Chill campaigns drifting
Kill the ones wasting budget on existing customers

No more dashboards. No more debates.

Just simple, confident, profitable decisions.

Most demos reveal 10–20% wasted ad spend immediately.

Scaling becomes predictable

You know exactly how much you can spend and what it will produce.

Every dollar goes toward true growth

Your budget fuels acquisition — not reacquiring customers you already had.

Your LTV compounds with the right customers

You attract better buyers — the ones who purchase more, return more often, and stay longer.

One platform, one source of truth

No conflicting dashboards. No attribution debates.

3 months

Pricing is based on annual revenue. To see what it would be for your brand, click here

Initial setup can be done in a few minutes per integration. Then ads get UTMs put on the links, if you haven't done this already. Then you attend a live onboarding call to get your first views setup.

Wicked ties every order and lead to its source using first-party data — then separates new vs repeat customers, detects wasted retargeting spend, and uses AI to recommend what to scale, chill, or kill. It works even when Meta/Google don't report correctly.

If you're using Triple Whale, Northbeam, Hyros, or GA4, Wicked can fully replace or complement them — especially if you need accurate new customer attribution and Meta retargeting bias fixed

Setup is guided. Our team validates tracking, integrations, and Advanced Signal on live calls with you. Most customers get clean data inside 3–7 days.

Most brands see actionable insights within the first few days — including accurate NCAC, wasted spend detection, and clean new-customer revenue proof.

Yes. Our Advanced Signal sends Meta real New Customer conversions so ASC stops over-targeting your existing buyers and starts finding new ones.

Yes — Wicked integrates with Shopify, Meta CAPI, Google Ads, GA4, Klaviyo, BigCommerce, Amazon, Recharge, Stripe, and more.

Yes. Our Attribution Time Machine gives you infinite lookback/look-forward windows — capturing long-tail TOF conversions no platform can see.

Yes — Wicked uses first-party click data and server-side tracking. We do not rely on cookies or fingerprinting, and our approach is resilient to iOS 26+.

You'll see:

Your true new-customer numbers
Where budget is being recycled into repeat buyers
How Advanced Signal improves Meta performance
How 5 Forces AI makes weekly Scale/Chill/Kill decisions for you
Actual examples from brands like yours

Most demos reveal 10–20% wasted ad spend immediately.

Finally know which campaigns and channels drive New Customers

Who is this for?

Platform Conflict

You're frustrated because Meta, TikTok, and Google all claim credit and no one can prove where real profit comes from.

Empty ROAS

You've tried other attribution tools, but each one still shows ROAS that looks great while new-customer growth stays flat.

Disconnected Data

You're tired of seeing disconnected data from every platform and never understanding the full customer journey from first click to sale.

Then what follows was built just for you.

What's the problem?