Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help

Ecommerce

Marketing attribution to increase Ecommerce ROI

Subscription

Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.

Testimonials

See what others are saying about Wicked Reports!

Features

ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice

Integrations

One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others

 

Episode 20:

 

MarTech + Data: Modern Marketing from the Eyes of ChiefMartec.com’s Scott Brinker

 

WREI_Omni_Channel Art

 

Marketing is a truly powerful revenue lever.

What’s key is understanding where technology, marketing, and strategy intersect as you drive sales to your business.

I have HubSpot’s VP of Platform Ecosystem, Scott Brinker, here to share his expert insights on the world of martech and how it is still evolving and the important role data plays in supporting it.

Get into this jampacked conversation with the Chief Martec himself.



Resource Links:

 

 

Episode Highlights:

  1. What makes Hubspot’s platform ecosystem unique [00:59]
  2. Strategy, marketing, and technology are intertwined [03:13]
  3. Winning depends on your willingness to experiment [06:18]
  4. Avoid taking it too far when it comes to being data-driven [07:51]
  5. On the Apple iOS changes: What matters is what you’re delivering with your message [11:19]
  6. The software and marketing landscape isn’t shrinking soon [14:03]
  7. Data reporting and Hubspot integration [15:24]
  8. The importance of marketing attribution to marketers [17:03]
  9. Agile marketing vs traditional marketing [21:40]
  10. Myths surrounding agile marketing [25:35]
  11. What’s next for Scott in 2021 [29:07]
 

About Our Guest:

The Editor at ChiefMartec.com, Scott Brinker is the current VP Platform Ecosystem at Hubspot. He works in shaping the company's platform strategy and leading business programs for Hubspot’s global technology partner ecosystem.

Scott is fascinated by the intersection of technology platforms, marketing strategy, and operations. 

 

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