episode 8



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Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend.


This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel.

It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook.

Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode.


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Episode Highlights:

[01:21] Time can screw up the accuracy of your data

[03:26] Top of the funnel campaign measurement period: How long leads take to buy

[06:09] Determining how long a campaign should last

[08:32] Customer lifetime value: How long leads breakeven and double

[11:52] Putting all things together in the right attribution model

[13:47] Spending more through in a Google campaign

[17:24] Optimizing ROI in a Facebook ad campaign

About Our Host

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Scott Desgrosseilliers

The Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Scott Desgrosseilliers
Resource Links

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