Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 8:


The Time Dimension: Key Insights Into Time-Delayed Conversions that Provide a Huge Edge


WREI_Omni_Channel Art


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Time is a big factor in the buying cycle. If you don’t understand when you should wait and when you should spend the money, then you could be wasting thousands of dollars in ad spend.

This is where marketing attribution steps in. It gives you the right data so you can strike and defeat your competitors at the top of the funnel.

It’s so easy to forget about considering how time can affect your data. So today, I specifically want to cover this so that you’ll know how long it takes for you to get new leads, how long it takes for you to breakeven, and when you should spend more on your campaign, be it Google or Facebook.

Learn to scale your ROI and kill the things that aren’t working by tuning in to this episode.

Resource Links:


Episode Highlights:

  1. Time can screw up the accuracy of your data [01:21]
  2. Top of the funnel campaign measurement period: How long leads take to buy [03:26]
  3. Determining how long a campaign should last [06:09]
  4. Customer lifetime value: How long leads breakeven and double [08:32]
  5. Putting all things together in the right attribution model [11:52]
  6. Spending more through in a Google campaign [13:47]
  7. Optimizing ROI in a Facebook ad campaign [17:24]


About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.