Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 37:


Automated Sense of Urgency: Increasing Customer Conversion with Deadline Funnel


WREI_Omni_Channel Art


Using people’s fear of missing out has proven to be a very effective marketing strategy over time. But good strategies should not have to dwell on the negativity of fear.

So how do you create a sense of urgency on consumers without having to sacrifice your own business’s integrity?

Today, I have Jack Born, founder of Deadline Funnel, to discuss the practical uses of urgency in marketing. Jack shares how Deadline Funnel helps entrepreneurs and businesses increase their sales and lead conversion by automating the deadline of their offers to their prospects.

Join our conversation to know how you can give that extra motivation to your leads to avail your products and services.

Resource Links:


Episode Highlights:

  1. Introduction [00:00]
  2. How Jack got into the digital marketing space [00:52]
  3. Jack’s experience working with Perry Marshall [06:51]
  4. Deadline Funnel’s backstory and the problems it solves [12:16]
  5. How Deadline Funnel works and integrations you can do with it [17:38]
  6. Deadline Funnel’s coupon code functionality in ecommerce [21:59]
  7. The Zapier of Urgency [28:46]
  8. The value of email integration with Deadline Funnel [31:06]
  9. A tip on when you can send multiple emails at a time [32:05]
  10. Being brave for once in marketing automation [34:05]

About Our Guest:

Jack Born creates software that helps entrepreneurs maximize their sales through marketing automation. He’s the technical founder of DeadlineFunnel.com , SurveyFunnnel.io , BoxshotKing.com , and AW Pro Tools. 

Jack also created the Tactical Triangle concept which author and thought leader Perry Marshall covered in detail in Chapter 6 of his bestselling “80/20 Sales and Marketing” book.

Connect with Jack Born through Deadline Funnel’s Twitter and Facebook pages.


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