Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 15:


How This Marketing Mastermind Helps Scale Startups Quickly to $100M with Greg Head


WREI_Omni_Channel Art


Reaching great growth moments in a business, whether you’re an ecom or a SaaS startup, is an amazing experience.

But growth isn’t easily attained as we have seen other companies who have struggled. To help with this, I’ve decided to invite the marketing mastermind behind Infusionsoft’s fast-tracked growth.

Greg Head, who is now running marketing consulting business Scaling Point, and SaaS community resource, Gregslist, joins Scott to talk about marketing strategy and tactics for achieving scale.

If you want to be on your way to hyperfast growth, then this episode is perfect for you. Tune in!

Resource Links:


Episode Highlights:

  1. Greg’s vision for Gregslist [01:12]
  2. His experience of growing companies to $100M [03:04]
  3. The biggest challenges for marketers [05:08]
  4. The secret to scaling is by narrowing in [08:51]
  5. Marketing is about deliberately pushing things forward [10:42]
  6. Buyers want a special point that hits them hard [13:20]
  7. How Greg’s dashboard looks like [17:05]
  8. Which numbers are most important? [19:53]
  9. What to do when marketing isn’t working [24:25]
  10. To scale, you have to sharpen and focus [28:10]

About Our Guest:

Greg Head is the CEO of marketing consulting company Scaling Point and also runs Gregslist, a curated up-to-date list of local software companies. Greg is most notably known as Greg Head from Egghead, a software retailer where Greg started his sales career. In his 30-year career in the software and technology business, he has been part of 3 great startups that have scaled and cumulatively created over $2B in total revenue.  

Feel free to connect with Greg through his LinkedIn.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.