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episode 15

 

HOW THIS MARKETING MASTERMIND HELPS SCALE STARTUPS QUICKLY TO $100M WITH GREG HEAD

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Episode Highlights:

[01:12] Greg’s vision for Gregslist

[03:04] His experience of growing companies to $100M

[05:08] The biggest challenges for marketers

[08:51] The secret to scaling is by narrowing in

[10:42] Marketing is about deliberately pushing things forward

[13:20] Buyers want a special point that hits them hard

[17:05] How Greg’s dashboard looks like

[19:53] Which numbers are most important?

[24:25] What to do when marketing isn’t working

[28:10] To scale, you have to sharpen and focus

About Our Guest

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Greg Head
 

The CEO of marketing consulting company Scaling Point and also runs Gregslist, a curated up-to-date list of local software companies. Greg is most notably known as Greg Head from Egghead, a software retailer where Greg started his sales career. In his 30-year career in the software and technology business, he has been part of 3 great startups that have scaled and cumulatively created over $2B in total revenue.  

Feel free to connect with Greg through his LinkedIn ↗.

Greg Head
Resource Links

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