episode 4




Vector 212

Hero 44

There’s nothing better than seeing the positive ROI that we get from our lead generation campaigns. But are paid leads really worth it for your ecommerce business?


Since the dawn of online retail stores, the battle for quality leads has gotten tougher. As businesses struggle to get more customers, people try to explore more ways to drive traffic to their websites, thereby converting them into leads and eventually, paying customers. That’s where paid lead generation campaigns step in.

Discover the role that paid lead generation plays in your business with repeat guest Mark Murrell from GetMaineLobster.com. Find out why and how he started on paid lead gen campaigns for his ecommerce store and succeeded! Listen as he shares his techniques and strategies for getting more customers.

On the fence about getting started with paid lead gen campaigns? Tune in to this episode now!


Frame 427319171  Frame 427319172  Frame 427319173  Frame 427319174  Frame 427319175  Frame 427319176  Frame 427319177

Episode Highlights:

[01:58] Why Mark decided to use paid lead gen campaigns for his business

[03:04] Steps to take when doing lead gen

[07:06] The right design for the perfect landing page

[09:12] Deals that work for Mark’s business

[13:30] Adding a touch of empathy and thoughtfulness to improve customer LTV

[15:00] The leads you get depend on the data you provide

[16:54] The importance of marketing attribution data in measuring a business’ ROI

[18:07] Lead gen campaign strategies for the holidays

[21:54] How leads are being targeted on Google and Facebook

About Our Guest

Vector 160-1

Mark Murrell

The founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online.   

mark murrell1
Resource Links

Vector 160-1

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

View All Episodes