Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 2


How Attribution Data Helped Drive $20 Million in Growth with Mark Murrell of GetMaineLobster.com


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

Marketing attribution is a useful tool to help your business grow and succeed. The question, however, is how to use it the right way.

Joining us in this episode of E-commerce Insights is Mark Murrell of GetMaineLobster.com, as he shares his art and science of selling lobsters online and how it helped drive growth to his business amidst COVID-19!

Also, discover how the power of marketing attribution, running ads, email marketing, and generating leads can help you acquire and retain customers.

There are tons more that we’ll cover, so don’t skip a heartbeat. Tune in now!

Resource Links:


Episode Highlights:

  1. Running ads for the first time [00:51]
  2. How and where to use marketing attribution data to grow your business [03:40]
  3. Selling a celebration product with a constant flow of leads [05:03]
  4. Direct response approach and getting in touch with customers [06:41]
  5. What major holidays mean in generating leads [09:27] 
  6. The art and science of email marketing for old and new leads [11:31] 
  7. How to get crafty with your emails [14:30]
  8. The nitty-gritty of remarketing [16:05]

About Our Guest:

Mark Murrell is the founder of GetMaineLobster.com which has a primary goal of making fresh Maine seafood available to anyone in the continental United States. Definitely not a small chore, he established an online business of providing dock-to-doorstep delivery of the world’s best lobster—Maine lobster—which served 300k lobster lovers since its inception. Mark is also recognized as a leader in marketing, and is sought after to consult other industries interested in launching, or expanding, their businesses online.  


Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.