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episode 3

 

GETTING TO THE BOTTOM OF TRACKING PIXELS, COOKIES, AND 3RD PARTY DATA

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How sure are you that a particular ad led to a sale of your product or service? 

 

For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything.

Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution?

Tune in now and get the lowdown on data, cookies, and tracking.

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Episode Highlights:

[01:22] What’s the deal with Apple blocking IDFA?

[03:48] First-party data cookies are now more important

[06:37] What cookies and tracking pixels do

[09:49] Apple’s 7-day cookie expiration impacting first clicks tracking

[16:18] It’s time to shift to new lead capture

[17:59] Facebook’s Conversions API might only cloud your data

About Our Host

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Scott Desgrosseilliers
 

The Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Scott Desgrosseilliers
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