Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 3


Getting to the Bottom of Tracking Pixels, Cookies, and 3rd Party Data


WREI_Omni_Channel Art


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How sure are you that a particular ad led to a sale of your product or service? 

For big tech companies like Apple and Facebook, tracking data is part of their business. The question is how much of the data is accurate. While these tech giants might attribute your sales to ads placed on their platform, you won’t really know for sure unless you get to the bottom of everything.

Today, I want to go over three very crucial things - cookies, tracking pixels, and third-party data. What are they? Can you rely on the data you’re getting? And how do the changes implemented by Apple and Facebook impact lead attribution?

Tune in now and get the lowdown on data, cookies, and tracking.

Resource Links:


Episode Highlights:

  1. What’s the deal with Apple blocking IDFA? [01:22]
  2. First-party data cookies are now more important [03:48]
  3. What cookies and tracking pixels do [06:37]
  4. Apple’s 7-day cookie expiration impacting first clicks tracking [09:49]
  5. It’s time to shift to new lead capture [16:18]
  6. Facebook’s Conversions API might only cloud your data [17:59]


About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.


Thank you for listening to the show! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.