Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 5:


Don't Let What You Don't Know About Attribution Sink Your Company


WREI_Omni_Channel Art


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Without a doubt, lead generation is essential in making new sales and scaling businesses. That’s why tracking touchpoints that generate the best leads is crucial. But, not knowing the key points in marketing attribution could hurt your company.

Whether businesses are consciously or unconsciously making these mistakes, letting them build up over time is a big no-no. So, what are these mistakes and how can you avoid them?

Find out in today’s episode as we discuss the five attribution failures that are detrimental to your business. By learning these points, you can make better marketing decisions for your company.

Tune in to this new episode now!

Resource Links:


Episode Highlights:

  1. Needing every click tracked [01:46]
  2. Only the important touch points need to be tracked [04:02]
  3. Confusing MTA with STA [06:46]
  4. Mismatching model and goal [08:00]
  5. When to use STA & MTA to determine lead gen [10:03]
  6. The downside of multi-touch attribution [12:50]
  7. Trying to verify conversions through ad platforms [14:03]
  8. Comparing marketing attribution solutions and ad platform results [17:26]
  9. Manual tagging of subscriptions to determine customer LTV [19:04]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.