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Without a doubt, lead generation is essential in making new sales and scaling businesses. That’s why tracking touchpoints that generate the best leads is crucial. But, not knowing the key points in marketing attribution could hurt your company.

Whether businesses are consciously or unconsciously making these mistakes, letting them build up over time is a big no-no. So, what are these mistakes and how can you avoid them?

Find out in today’s episode as we discuss the five attribution failures that are detrimental to your business. By learning these points, you can make better marketing decisions for your company.

Tune in to this new episode now!

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)

Episode Highlights:

1. Needing every click tracked [01:46]
2. Only the important touch points need to be tracked [04:02]
3. Confusing MTA with STA [06:46]
4. Mismatching model and goal [08:00]
5. When to use STA & MTA to determine lead gen [10:03]
6. The downside of multi-touch attribution [12:50]
7. Trying to verify conversions through ad platforms [14:03]
8. Comparing marketing attribution solutions and ad platform results [17:26]
9. Manual tagging of subscriptions to determine customer LTV [19:04]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and later founded Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has grown and is successfully helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

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