Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 31:


Are You Making These Deadly Mistakes with Facebook Ads? with Bill Pescosolido


WREI_Omni_Channel Art


Cold traffic is an altogether different animal from warm traffic. When you want to run Facebook ads, using the same offer and messaging you use with warm traffic won’t convert.

In today’s Ecommerce Insights episode, I have back Bill Pescosolido from The Lido Agency. This time he’s going to walk us through his process for helping small businesses scale up. 

Bill shares with us his overall strategic approach to improving Facebook ad conversion rates and optimizing the email offer and landing page. Plus, he points out the areas that a lot of people miss or the little gotchas that people must fix for all of these to work.

Facebook ads do work, but you must know how to utilize them. So tune in to find out.

Resource Links:


Episode Highlights:

  1. Cold traffic reacts differently than well-nurtured, warm traffic [00:52]
    • Make tweaks when converting an email offer to a Facebook ad [03:44]
    • People have a different intent for going on Facebook [04:54] 
  2. Going back to the value proposition is the first step [07:08]
  3. Bill’s process for improving a client’s landing page [10:40]
  4. Avoid confusion by having only 2 CTAs on your sales page [13:05]
  5. Capture lead information or go for the sale? [16:36]
  6. There are lot more things involved in getting the sale [19:01]
  7. What people miss when writing their emails [21:13]
  8. It’s not a traffic problem, it’s an offer problem [27:24]
  9. Time for testing the environment is necessary [33:14]

About Our Guest:

Bill Pescosolido and his wife Michelle are the team behind The Lido Agency. With vast expertise in Facebook advertising and copywriting, Bill and his wife help clients build brand awareness and increase revenue. 

Both of them have been marketing and building brands online since 2010, and are very hands-on in the ad creation, copy, and optimization that they do. The Pescosolido’s believe in fostering partnerships with their clients to be able to provide an individualized experience.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.