Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 35:


Crafting Ads That Convert: What Ecom Brands Need To Know About Revenue-Generating Ads with Lauren Schwartz


WREI_Omni_Channel Art


Today’s Ecommerce Insights episode focuses on creating top-performing ads. As an ecommerce brand looking to turn cold traffic into warm leads, a carefully crafted ad that considers both the creative and data is key.

Creative advertising expert Lauren Schwartz positions her strategies as the ‘creative that drives the click’. She helped personal care brand Love Wellness generate over $1 Million in their first year working with her.

The kicker? Their best-performing ad was a still image with a simple headline. 

But there’s more that happens behind the scenes to achieve something like that. And Lauren is here to give a ton of pointers for our ecom listeners. Learn how to identify your brand’s hook in 3 seconds, how to break down your pitch to be bite-sized for social media, the value of user-generated content, and the biggest ad mistakes even well-known brands make.

What else are you waiting for? Jump into the episode now.

Resource Links:


Episode Highlights:

  1. Introduction [00:00]
  2. What’s a creative that drives the click [01:49]
  3. Identifying the hook in 3 seconds [03:02]
  4. How to break down your pitch for social media ads [05:15]
  5. The impact of iOS 14 in tracking purchases [9:23]
  6. Why it’s time to explore platforms other than Facebook [11:28]
  7. The biggest ad mistakes committed by brands [15:05]
  8. What is user-generated content? [17:09]
  9. Measuring the success of an FB ad for cold traffic [19:18]
  10. How Lauren helped Love Wellness make over $1M in a year [20:57]

About Our Guest:

An experienced creative advertising expert, Lauren Schwartz has spent over 15 years working as a design professional and over 8 years working in digital marketing. Lauren has strategized for brands such as Love Wellness, ColourPop Cosmetics, and Our Place. Since venturing out on her own, she has been helping in creating profitable creative ad strategies for top e-commerce brands utilizing Facebook, Google, and Snapchat.

Connect with Lauren through her Instagram.


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