Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 26:


Combining Data & AI to Create Winning Ecommerce Experiences with Raj De Datta


WREI_Omni_Channel Art


Are you providing the ‘wow’ customer experience that leads to big wins?

In our digital-first world, you stand out by creating exceptional digital experiences. Bloomreach CEO Raj De Datta, joins me today as he talks about what pushed him to start his company and later on write his upcoming book, The Digital Seeker

Find out why merely serving the transactional needs of customers isn’t enough and what you need to do to get transformative results.

Learn the power of having a seeker-centric philosophy by tuning in now.

Resource Links:


Episode Highlights:

  1. Raj’s motivation for writing The Digital Seeker [00:42]
  2. The differences between a seeker and a customer [02:18]
  3. What Bloomreach is offering [04:22] 
  4. The top things where data can give you an edge [07:46]
  5. Example of a seeker-centric experience [09:51]
  6. The 3 A’s and how they play into ecommerce [11:29]
  7. Why you need data-driven ecommerce platforms [15:48]
  8. Bloomreach’s SEO geared solution and how AI makes it faster, better [17:12]
  9. Data science as a passion in their company [19:44]
  10. The driver of growth in ecommerce [20:36]
  11. The story of how Bloomreach started [22:49]

About Our Guest:

Raj De Datta is Co-Founder and CEO of Bloomreach, a leading software platform for digital commerce experiences that powers brands representing 25% of retail E-Commerce in the US and the UK. 

Raj is a multiple-time entrepreneur. Before launching Bloomreach, he was entrepreneur-in-residence at Mohr-Davidow Ventures, served as Cisco’s director of product marketing, and was on the founding team of telecom company FirstMark Communications. 

Raj also worked in technology investment banking at Lazard Freres. He serves on the Council for Player Development for the US Tennis Association, as a Founder Partner at seed-stage venture capital firm Founder Collective and an individual investor in over 20 start-ups.


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