episode 43



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In order to grow your sales, you have to measure your marketing. And just any kind of analytics won’t do; you have to have analytics that you can rely on.


Today, I have with me MeasurementMarketing.io Co-Founder Chris Mercer to dive into the real essence of having the proper data analytics in ecommerce.

Chris also shares his company’s best measurement practices and the challenges he encountered in his years of marketing tracking experience.

Tune in to this episode to learn how you can improve your marketing strategies with the right understanding of your business numbers!


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Episode Highlights:

[00:00] Introduction

[01:29] Why you don’t have to measure every action taken on your website

[02:58] How Chris started with measurement marketing

[06:13] The beauty of prioritizing measurement in doing business

[8:20] Common false beliefs about measurement

[16:05] Understanding customer behaviors through measurement marketing

[18:17] MeasurementMarketing.io’s framework in delivering its services

[24:57] Why data isn’t about the numbers

[28:03] Challenging tracking projects that Chris had

[33:39] Chris’ perspective on delayed conversions

[36:14] Chris’ take on the drama between Apple and Facebook 

About Our Guest

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Chris Mercer

The co-founder of MeasurementMarketing.io with 20+ years of experience in sales, marketing, and training from speed reading to sales management.

He is a top contributor and speaker at several analytics and optimization conferences and blogs, including ConversionXL, Content Jam, DigitalMarketer, Traffic & Conversion Summit, and Social Media Examiner.

Get in touch with Chris through LinkedIn ↗.

Chris Mercer
Resource Links

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