4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
4 min read
Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
4 min read
How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
Dec 2, 2025 by Katie Switzer
5 min read
How to Use First Click Attribution To Optimize Ecommerce Marketing
Dec 2, 2025 by Katie Switzer
5 min read
Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
1 min read
New wicked feature: first click sales velocity
By Scott Desgrosseilliers on Jun 6, 2021 12:23:00 PM
Do you run a marketing funnel that does not involve an email opt-in step?
Topics: Predictive Behaviors report value over time Wicked Reports sales cycle Sales Velocity Report First Click Sales Velocity e-commerce sales funnel paid ad optimization
3 min read
Make Smart Ad Decisions with the Sales Velocity Report
By Scott Desgrosseilliers on Apr 12, 2017 3:55:46 PM
"I almost canceled my most profitable ad campaign because I was measuring response every week instead of every month."
Topics: Sales Velocity Report
1 min read
Why Should You Care About Sales Velocity?
By Scott Desgrosseilliers on Feb 10, 2017 3:51:11 PM
How long does it take for a prospect to make their first purchase?

