13 min read
Calculate Your TRUE New Customer Acquisition Cost (NCAC))
May 16, 2025 by Scott Desgrosseilliers
11 min read
Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
13 min read
Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
8 min read
Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
2 min read
A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read
Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read
Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read
Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read
Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read
Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read
Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read
Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
5 min read
Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic
By Katie Switzer on May 31, 2022 12:46:12 PM
Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!
Topics: Ecommerce LTV
7 min read
Digital Marketing Metrics That Actually Matter and How To Use Them
By Katie Switzer on May 11, 2022 1:35:05 AM
What is a digital marketing metric or KPI?
KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results.
Topics: customer value over time ad metrics marketing metrics ROI LTV roas
16 min read
How to Track the ROI of Your Digital Marketing
By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM
A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.