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5 min read

Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic

By Katie Switzer on May 31, 2022 12:46:12 PM

Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

Topics: Ecommerce LTV
7 min read

Digital Marketing Metrics That Actually Matter and How To Use Them

By Katie Switzer on May 11, 2022 1:35:05 AM

What is a digital marketing metric or KPI?

KPIs, or Key Performance Indicators, are the critical metrics that successful brands use to measure their results. 

Topics: customer value over time ad metrics marketing metrics ROI LTV roas
16 min read

How to Track the ROI of Your Digital Marketing

By Scott Desgrosseilliers on May 15, 2020 9:48:00 AM

A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

Topics: ROI customer lifetime value LTV