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Ecommerce Customer Lifetime Value: The Surprising Metric for Optimizing Cold Traffic

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Customer Lifetime Value (LTV) is an often overlooked metric for ecommerce companies. That's not a bad thing though because it gives an advantage to brands who are using it properly to optimize cold traffic. Their competitors don't even know what they are missing!

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Digital Marketing Metrics That Actually Matter and How To Use Them

By Katie Switzer on May 11, 2022 1:35:05 AM

What is a digital marketing metric or KPI?

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How to Track the ROI of Your Digital Marketing

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A review of over 60 different marketing studies has shown that more than 40% of advertising spend is completely wasted.

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