4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
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The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
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Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
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The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
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The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
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Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
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The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
4 min read
The Retargeting Trap: More New Customers on Half the Spend
Dec 12, 2025 by Scott Desgrosseilliers
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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
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The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
Dec 11, 2025 by Scott Desgrosseilliers
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Eternal Tracking: Why 7-Day Cookies Kill Ecommerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
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How Huha Scaled from $1M to $30M Escaping the 8Figure Attribution Trap
Dec 5, 2025 by Scott Desgrosseilliers
7 min read
Facebook Ads vs. Google Ads in 2025: Attribution & ROI Compared
Dec 2, 2025 by Katie Switzer
5 min read
First Click Attribution: Optimize Cold Traffic ROI | Wicked Reports
Dec 2, 2025 by Katie Switzer
7 min read
How To Use Multi-Touch Attribution for Ecommerce Marketing
By Katie Switzer on Jun 8, 2022 10:39:00 PM
Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?
Topics: Wicked Reports Ecommerce marketing attribution ROI Linear Attribution Attribution Health multi-touch attribution
1 min read
2020 Product Update - Enhanced ROI Report & Linear Attribution
By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM
Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

