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10 min read

The Paid Traffic Truth : Your best ROAS channel costs the most per new customer
Jul 14, 2026 by Scott Desgrosseilliers
8 min read

The Paid Traffic Truth : Meta's New Customer Conversion Just Jumped 66%
Jul 8, 2026 by Scott Desgrosseilliers
8 min read

The Paid Traffic Truth : The New Customer Markup Your Dashboard Hides
Jul 6, 2026 by Scott Desgrosseilliers
2 min read

Why Agencies Shouldn't Fear the Numbers
Jul 1, 2026 by Scott Desgrosseilliers
6 min read

Your Data Is Being Estimated — And Nobody Told You
Jun 15, 2026 by Scott Desgrosseilliers
6 min read

Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue
Jun 8, 2026 by Scott Desgrosseilliers
10 min read

How Meta, Google, and TikTok Changed Your Numbers Without Telling You
Jun 5, 2026 by Scott Desgrosseilliers
7 min read

Meta Is Now Charging to Reach Your Customer
Jun 3, 2026 by Scott Desgrosseilliers
9 min read

How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers
May 28, 2026 by Scott Desgrosseilliers
7 min read

How to Track ChatGPT Ads the Right Way
May 21, 2026 by Scott Desgrosseilliers
12 min read

Why Your Meta CPA Is Lying to You in 2026
May 18, 2026 by Scott Desgrosseilliers
2 min read

The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook
Apr 27, 2026 by Scott Desgrosseilliers
2 min read

How the Optimization Force Improves Campaign Performance
Apr 20, 2026 by Scott Desgrosseilliers
4 min read

Why High ROAS Isn’t Enough : Scaling with the Outcome Force
Apr 13, 2026 by Scott Desgrosseilliers
9 min read

Why Your Ad Dashboard Is Lying — And What It's Costing You
Apr 13, 2026 by Scott Desgrosseilliers
4 min read

Data Isn’t Power — Action Is
Apr 6, 2026 by Scott Desgrosseilliers
7 min read

How To Use Multi-Touch Attribution for Ecommerce Marketing

By Katie Switzer on Jun 8, 2022 10:39:00 PM

Have you ever wondered which ads are bringing in sales, and which campaigns are wasting ad spend?

Topics: Wicked Reports Ecommerce marketing attribution ROI Linear Attribution Attribution Health multi-touch attribution
1 min read

2020 Product Update - Enhanced ROI Report & Linear Attribution

By Scott Desgrosseilliers on Jan 7, 2020 4:52:04 PM

Based on your feedback, we have made significant enhancements to the ROI report including Linear Attribution.

Topics: ROI Report Linear Attribution
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