In our last post we met a lead called Maximus and followed him along a Facebook conversion path through multiple marketing offers from the Wicked Good Juice Company. In this post we track him through a second set of marketing contacts before he finally makes a purchase. Maximus is 20 years old, male, and likes the Boston Red Sox.
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Facebook Conversion Path #2: Over Time
By Scott Desgrosseilliers on Sep 9, 2016 12:59:15 PM