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1 min read

New Product feature: Facebook API Conversion

By Andy Desgrosseiliers on Jun 3, 2021 10:03:44 AM

Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?

Topics: Facebook advertising Facebook Conversion Tracking New features
2 min read

Facebook Conversion Path #4: Long-term Conversion

By Scott Desgrosseilliers on Oct 3, 2016 4:02:42 PM

Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus is 20 years old, male, and likes the Boston Red Sox.

Topics: Facebook Conversion Tracking
3 min read

Path #3: Understanding the Facebook Webinar Conversion Path

By Scott Desgrosseilliers on Sep 19, 2016 4:04:00 PM

A lead for six months buys from a webinar that was promoted on Facebook and Email.

Topics: Facebook Conversion Tracking
4 min read

Exploring Common Facebook Conversion Paths

By Scott Desgrosseilliers on Sep 12, 2016 4:05:43 PM

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus is a young man, 20 years old, who likes the Boston Red Sox. Today we’ll examine the first customer path.

Topics: Facebook Conversion Tracking