10 min read
Apple IOS 17 Link Tracking Protection from a Marketing Attribution Perspective
Jun 16, 2023
5 min read
How Digital marketing agencies can Retain Clients using Full Funnel Attribution
Apr 21, 2023
5 min read
From credit cards to PayPal: Comparing the security of online payment methods
Jul 13, 2022
5 min read
Found it cheaper elsewhere? Here are 5 risks when buying from third-party sellers online
Jun 13, 2022
1 min read
New Product feature: Facebook API Conversion
By Andy Desgrosseiliers on Jun 3, 2021 10:03:44 AM
Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?
Topics: Facebook advertising Facebook Conversion Tracking New features
2 min read
Facebook Conversion Path #4: Long-term Conversion
By Scott Desgrosseilliers on Oct 3, 2016 4:02:42 PM
Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus is 20 years old, male, and likes the Boston Red Sox.
Topics: Facebook Conversion Tracking
3 min read
Path #3: Understanding the Facebook Webinar Conversion Path
By Scott Desgrosseilliers on Sep 19, 2016 4:04:00 PM
A lead for six months buys from a webinar that was promoted on Facebook and Email.
Topics: Facebook Conversion Tracking
4 min read
Exploring Common Facebook Conversion Paths
By Scott Desgrosseilliers on Sep 12, 2016 4:05:43 PM
To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus is a young man, 20 years old, who likes the Boston Red Sox. Today we’ll examine the first customer path.