Have you been struggling with attribution pixels not firing and other tracking issues inside CRMs after the iOS14 update?

Here’s the last conversion path our Facebook lead, Maximus, followed before purchasing from the Wicked Good Juice company. Six months after Maximus first became a lead, he buys from a webinar that was promoted on Facebook and email but opts in with a different click than the one described in the previous conversion path. Maximus is 20 years old, male, and likes the Boston Red Sox.

A lead for six months buys from a webinar that was promoted on Facebook and Email.

To follow up on our last post we’ll examine some typical customer click paths and demonstrate the challenges of traditional last-click conversion tracking. We’re going to follow a lead called Maximus for a fictitious company, “Wicked Good Juice (WGJ).” Their online marketing efforts will convert Maximus across four possible customer journeys from prospect to buyer. Maximus is a young man, 20 years old, who likes the Boston Red Sox. Today we’ll examine the first customer path.