15 reports give you x-ray vision into the true performance of your marketing.
Finally, get clarity on what’s working and what isn’t.
6 ROI Reports
Attribution for the four most critical points of the customer journey:
- The first click Wicked Reports ever tracked
- The first click that made the customer opt in for the first time
- The last click the customer made before ordering
- The last click that got the customer to re-optin to something
If all four points have attribution, the ROI Report only counts the order once, so you don’t have to sort through multiple attributions. Use this data to focus your online spending on the programs that generate the most revenue.
See the value of a lead cohort: a group of new leads, determined by when they opted in and what click got them to opt in. Understand how much money leads spent for a specific date range and how much they continue to spend over time.
- See all the leads that opted in during a specific time frame because they clicked on the same ad.
- See how much money the cohort of leads spent during the selected time frame.
- See how much money those people spent cumulatively in the future: one month later, three months later, etc.
- See which of those lead sources had a positive or negative ROI.
- Learn which lead sources to optimize and which to cancel based on how much revenue they generated.
See which Facebook campaigns, audiences, ads, and offers are giving you the best ROI:
• Know the lifetime value vs. acquisition cost—updated daily
• Get sales and revenue data pulled from your CRM automatically
• Pinpoint where you’re making money or wasting money on Facebook ads
Tells you the precise ROI of every Google Adwords ad, campaign, and keyword. Updated daily for lifetime value versus the cost to acquire the customers.
• See which ads, campaigns, and keywords deliver the highest ROI
• Know precisely where your sales are coming from and where you’re wasting money
• Go beyond Adwords data with data from your CRM and click tracking
Tells you which emails are driving sales and which are not performing well. Measure the performance of both broadcast (one-off) email campaigns and ongoing, automated follow up sequences.
• Focus on ROI instead of open rates
• Identify the strong points and weak links in your email sales funnel
• Know which high-value emails to send to your entire list
• Send fewer emails that just don’t work
• Make more money from email marketing
Tells you the return on your social media investment—which posts, tweets, and pins led to leads & sales and which ones made no contribution so you can hone your social media strategy over time.
• See in which social networks to concentrate your marketing
• Base outreach on sales, not likes
• Discover which types of content interest your audiences most
• Learn exactly how much revenue that viral post generated
4 Marketing Productivity Reports
Tells you the best time of day to send your emails based on your company’s data.
• Learn when customers are most likely to purchase—calculated daily
• Discover which day of the week is most profitable for your emails
• Learn what works for you instead of using default settings or best practices
• Find out whether to focus mailings at certain times or on certain days
Tells you at what time of day people are most likely to buy from you—not just click!
• Base your email send time on facts, not opinions or best practices
• Pinpoint the send time that is most likely to make more sales
• Stop depending on the default send time in email automation apps
• Send emails when people are most likely to buy, not click
Tells you where to focus your advertising based on data from your CRM.
• Learn in which states or countries your advertising works best
• Customize your emails based on geography, language, and local culture
• Pinpoint which location would work best to host an event
• Discover which states to target with PPC campaigns
Tells you who your best customers are based on repeat business.
• Learn how often customers are ordering from you
• Identify the low-hanging fruit: customers who have only ordered once
• Rely on data pulled from your own CRM
• Use this as a scoreboard for campaigns to get more repeat orders
Tells you when people buy, based on their time zone.
• Increase sales by sending emails on the best day and at the best time
• Tailor ad spend to the best days and times
• Test the ROI impact of ads and emails based on day and time
4 Sales Reports
Tells you which audiences, ads, posts, and emails are giving you the highest long-term revenue.
• Stop depending on short-term results and focus on long-term revenue
• See if campaigns and ads are producing positive or negative ROI
• Discover how long a lead-generation program takes to become profitable
• Separate the winners from the losers to grow your business
Tells you which audiences, ads, posts, and emails had the greatest spread between cost-per-lead and revenue-per-lead.
• Identify the precise point when leads become worth more than the cost to acquire them
• Discover if your lead-generation activities have a positive ROI
• See how long it takes for the revenue-per-lead to exceed the cost-per-lead
Tells you exactly how long your sales cycle is so you can stop guessing and focus on what works.
• Pinpoint how the length of your sales cycle varies by source, campaign, audience, and offer
• See how long it takes for leads to become customers
• Discover which marketing programs have the shortest sales cycle
Tells you if you’re getting a positive return on a super low-ticket Tripwire offer. (Between $1 and $20)
• Learn how long it takes for your Tripwire offer to become profitable
• Decide whether to keep or kill a Tripwire offer based on its ROI
• Find out which audiences, ads, emails, and posts led to the highest long-term revenue
Interested? Get a demo to see exactly how
Wicked Reports can help your business grow faster.