Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
5 min read
The Wicked Reports ROI Report : See What Marketing Earned
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THE WICKED REPORTS ROI REPORT : SEE WHAT YOUR MARKETING ACTUALLY EARNED
Most marketing metrics tools still expect you to do the heavy lifting. They will give you numbers, as long as you handle the coding, tracking, filtering, and analysis yourself. That is like a restaurant serving you dinner only if you do the kitchen prep. So ask yourself two questions.
If a CMS will write HTML for you, a CRM will manage your pipeline, and Google and Meta optimize bids automatically, why do you still put up with a reporting tool that makes you become a data analyst before you can see a result? And do you really want to spend your time mastering data analysis instead of growing your business?
Topics: Wicked Reports ROI Report WickedSmartz marketing ROI Full-Impact Attribution
4 min read
Why CPC Is the Wrong Metric to Optimize For
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Three Reasons Cost Per Click Is Costing You Money
Most marketers still judge their ad campaigns on cost per click. It has been best practice forever, and for a long time it was the only number that gave you any quantitative handle on whether your advertising was working. The problem is that the way it has always been done is not the best way, and with CPC it is not even the cheapest one. Optimizing for cost per click quietly costs you money. Here are the three reasons why, and what to measure instead.
Topics: cost per click Wicked Reports ROI LTV LTV calculation LTV data cpc data
5 min read
Facebook Custom Conversions : How They Work
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FACEBOOK CUSTOM CONVERSIONS : HOW THEY WORK, AND WHAT THEY STILL CANNOT TELL YOU
Facebook Custom Conversions let you define and optimize for a specific action that matters to your business, rather than relying only on Meta's standard events. They are genuinely useful, and they are still part of the setup in 2026. But the world around them has changed completely since most guides were written, and the honest truth is that even a perfectly configured Custom Conversion only ever measures what Meta itself can see. Here is how they work now, and where you still need to look beyond them.
Topics: Wicked Reports conversion tracking Meta Ads • Conversions API facebook custom conversions
4 min read
When Is the Best Time to Send Your Emails?
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When Is the Best Time to Send Your Emails?
Search "the best time to send emails" and you will find a hundred articles giving you the same answer: Tuesday at 10am, or maybe Thursday afternoon, based on some giant industry study. Here is the problem with all of them. That advice is an average of millions of other companies' audiences, and your customers are not the average. The genuinely best time to send your emails is not a number from a benchmark report. It is the time your specific customers actually buy. Here is why that matters, and how to find it.