2 min read
Setting the Intention: How AI is Automating the 5 Forces of Marketing
Jan 16, 2026 by Scott Desgrosseilliers
2 min read
Repairing the Data Loop: How to Unlock Meta’s Brilliant Performance
Jan 14, 2026 by Scott Desgrosseilliers
4 min read
The ROAS Trap: Why Efficient Ads Are Killing Your eCommerce Growth
Jan 13, 2026 by Scott Desgrosseilliers
3 min read
Why nCAC is the Only Metric That Matters for Your Growth Budget
Jan 12, 2026 by Scott Desgrosseilliers
2 min read
The North Star Strategy: Proving Agency Impact via Attribution
Jan 9, 2026 by Scott Desgrosseilliers
2 min read
Why High Meta ROAS Doesn't Always Equal More Revenue
Jan 8, 2026 by Scott Desgrosseilliers
2 min read
How to Double New Customers While Reducing Ad Spend
Jan 6, 2026 by Scott Desgrosseilliers
4 min read
Drowning in Dashboards? Why You Need Better Decisions, Not More Data
Dec 31, 2025 by Scott Desgrosseilliers
4 min read
The Most Important Metric in Your Business (and Why You Aren’t Tracking it Correctly)
Dec 29, 2025 by Scott Desgrosseilliers
4 min read
The 3 Mistakes Killing Your Top-of-Funnel Performance - A Wicked Reports Deep Dive
Dec 26, 2025 by Scott Desgrosseilliers
4 min read
Why Your ROAS Is Lying to You (and How to Fix It in 48 Hours)
Dec 24, 2025 by Scott Desgrosseilliers
4 min read
The Fastest Path to Lower nCAC: Fix the Meta Signal, Not the Creatives
Dec 22, 2025 by Scott Desgrosseilliers
4 min read
The Growth Ceiling Trap: Why Meta Rewards the Wrong Campaigns and How to Fix the Bias
Dec 19, 2025 by Scott Desgrosseilliers
4 min read
Stop Wasting 40% of Ad Spend on Existing Customers
Dec 17, 2025 by Scott Desgrosseilliers
4 min read
The Hidden Cost of Bad Attribution: Quantify the Risk
Dec 15, 2025 by Scott Desgrosseilliers
Scott Desgrosseilliers
Recent posts by Scott Desgrosseilliers
1 min read
Your Client is Restless and You Might Be Losing Them - Here's How To Save Them
By Scott Desgrosseilliers on Feb 9, 2017 3:35:58 PM
You know the feeling...
Topics: client reports
1 min read
Can't prove your value to your client?
By Scott Desgrosseilliers on Feb 9, 2017 3:34:29 PM
Cold Hard Evidence.
Topics: client reports
1 min read
Do you feel like a total amateur when you have to tell your clients - "I'm sorry but I can't give you an exact ROI"?
By Scott Desgrosseilliers on Feb 9, 2017 3:32:46 PM
The Pros can tell their clients Exact ROI for every single campaign and ad they are running.
Topics: ROI
1 min read
Do you constantly have to guess what kind of ROI you're getting for your clients?
By Scott Desgrosseilliers on Feb 9, 2017 3:31:32 PM
Your clients want to know EXACTLY how you're performing as a Facebook Advertiser.
Topics: client reports ROI
1 min read
How to Justify Raising Your Agency Fees | Wicked Reports
By Scott Desgrosseilliers on Feb 9, 2017 3:29:50 PM
Are You Looking to Raise Your Fees and Need to Justify It?
As an agency, you would LOVE to raise your fees.
Topics: marketing marketing agency marketing clients Agency-Consultant digital marketing agency Customer Value
5 min read
5 Reasons Why Owners Don’t Like Their SMB Marketing
By Scott Desgrosseilliers on Feb 8, 2017 3:28:35 PM
This may come as a surprise but, if you’re not happy with your marketing, you are not alone. How could that be? Are so many small businesses simply that bad at marketing?
Topics: SMB marketing
3 min read
7 Ways to Dazzle Marketing Clients With Data & ROI Reports
By Scott Desgrosseilliers on Jan 31, 2017 3:27:08 PM
As a consultant or agency, you want to give your marketing clients the most value—and impact—for their money. After all, they trust you to be their expert partner, someone who knows more, has outstanding creative and can analyze the results. They want great ideas, powerful copy, and deep expertise.
Topics: marketing consultant Data Cleanup first-party data tracking
3 min read
Shopify Marketing Attribution: Bridge the Gap with Sales Data
By Scott Desgrosseilliers on Jan 7, 2017 3:23:59 PM
Topics: Wicked Reports marketing Shopify
2 min read
Answers to 7 Frequently Asked Questions
By Scott Desgrosseilliers on Jan 7, 2017 3:21:59 PM
Now and again we like to share some of the questions people ask us about Wicked Reports most often. These FAQs come from folks just like you, who want to make smart, data-driven decisions for their businesses.
Topics: QuickStart Setup Guide FAQs
3 min read
Answer These 5 Questions and Grow Your Small Business
By Scott Desgrosseilliers on Jan 7, 2017 3:20:31 PM

