New ROI fields release – March 26 2020
  • March 26, 2020

  Wicked Reports just upgraded the ROI report March 26th 2020, here are the highlights: Speed improvements on the ROI campaign and ROI ad/email level reports 8 new marketing attribution ROI fields on our ROI report Easily look at cost to acquire a customer vs. average order value Subscription companies – see the breakdown of […]

Learn more

Recent Post

Customer Journey Roleplay

Today we explain marketing attribution with a role play.  The role playing kicks in at the 90 second mark! I’d love for this to make it clear that your customer’s rarely buy at the first touch point.  However, many paid media reporting options willfully ignore the impact of other marketing – even in their own […]

ReCharge Integration

ReCharge, the top Shopify subscription billing service, is the newest integration for Wicked Reports. This integration is our first automatic, do absolutely nothing, integration for our clients.

It’s an Attribution Game Changer!

Watch it Now

The Three Big Problems with Today’s Link Tracking
  • July 1, 2016

Link tracking has been in the news lately because it’s just not working efficiently. Even big companies have problems with it, much less small or medium-size businesses. When you’re committing money to online ads, however, you need to track the results as effectively as possible. That means understanding the three big problems with current link […]

Wicked Reports Now Offers Live Product Reports
  • June 6, 2016

The product report shows you all products at a glance, giving you important information about sales: Get a quick, at-a-glance, top 10 list of your highest-revenue products in the time period. See which products are selling the best within any given time period. See how many sales occurred along with the revenue generated. Drill down between […]

You Are Wasting Facebook Ad Dollars Unless You Understand Conversions
  • May 25, 2016

The expectation of most people is that when they see a sales conversion in a report, it means “my customer clicked on this ad and then immediately bought my stuff or joined my list.” Sometimes this is true, and sometimes it isn’t.  Understanding why makes all the difference between treading water on your advertising ROI […]

5 Ways to Improve Facebook Ad Performance
  • May 9, 2016

Every marketing manager wants to get the most from the money he or she spends on programs.  Busy marketers sometimes have trouble, however, keeping up with the latest tech changes and creative ideas. Here are five things you can do to improve Facebook ad performance and get the best results from your investment. Tip #1 — […]

Wicked Reports Product Update: March 2016
  • March 14, 2016

Wicked Reports Product Update: March 2016 Watch for the Wicked Reports product upgrade tsunami that’s headed your way. It starts now and will roll out over the next two weeks. Our goal is to find what makes money for you and what wastes your time. Once you know, you can scale up what works and kill […]

When Is the Best Time to Send Your Emails?
  • January 18, 2016

When you create an email for that fantastic new sales campaign that is going to take you to the next level, what time do you schedule it to be sent? Most CRMs, such as Infusionsoft, choose 8:00 a.m.  And why not? The CRM had to pick a time, and 8:00 a.m. is one of the […]

Product Tripwire Attribution
  • January 18, 2016

Product / Tripwire Attribution Report Wicked Reports’ Product / Tripwire Attribution report connects your customer’s buying behavior for specific products to the marketing activity that acquired them AND  the revenue they generate for you AFTER their purchase of a specific product. Watch Now Hi, I’m Scott with Wicked Reports and here is our latest game-changing report […]

AdWords Conversion Tracking Chaos: You Are Not Alone
  • January 18, 2016

Let me take a wild guess:  You have no idea how to map your conversion tracking data inside of Google AdWords  to the actual orders in your CRM.  Don’t feel bad. You’re not alone. I have a unique view into this problem.  My work for Infusionsoft on their Accelerators as the Analytics/PPC expert allowed me to […]

What’s Driving Your Sales? It’s All About Attribution
  • January 18, 2016

We created Wicked Reports because of the confusing, cryptic, and unverifiable ways existing analytics tools attributed revenue and sales.  People came to us who had tried everything else and were tired of banging their heads against the wall. Trying to figure out how they actually made their sales was too complicated and often incomplete because […]

Hello, Next-Level Mastermind Member!
  • January 17, 2016

Hello, Next-Level Mastermind Member Thanks for clicking on the link below my Next Level Mastermind forum signature. Take a quick look at the URL and notice the UTM values?  I’ve stored those inside the Wicked Reports tracking database. In the event you ever become a Wicked Reports customer, I’ll be able to track all your future activity […]

Wicked Reports Tracking for Google Ad Manager
  • January 16, 2016

Wicked Reports Tracking for Google Ad Manager Watch Here

Learn how Wicked Reports SMART Attribution can help you learn which marketing activities are working and which are NOT working so you can increase ROI and scale your business.

See it in action Watch 2 min video