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Episode 21:

 

Behind the Scenes with ClickFunnels: Media Buying, Emails, Attribution and More with John Parkes

 

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Want to know how the big players crush their marketing?

Every business knows that it’s key for them to get their marketing right so that their company can grow and scale. It takes a lot of testing. But what if you can find out the process used by a scaled up business?

In today’s show, I talk with the Chief Marketing Officer of ClickFunnels, John Parkes. He gives us an inside look at every step of their marketing strategy, including their creative process and how they structure email campaigns.

Learn from this highly successful marketing operations company by tuning in.

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Episode Highlights:

  1. John’s day to day as ClickFunnels’ Chief Marketing Officer [00:35]
  2. The roles of the key company leaders [03:55]
  3. How ClickFunnels plans and structures their ad buying [05:22]
  4. ClickFunnels’ method of being profitable at the front end [12:57]
  5. Why they prefer to prepare the creative themselves [15:00]
  6. How they do their emails [19:25]
  7. Attribution is a cumulative effort [21:09]
  8. Using indoctrination to get people into their culture [23:18]
  9. ClickFunnels’ goals for 2021 [25:26]
 

About Our Guest:

John Parkes is Chief Marketing Officer at ClickFunnels. For more than five years, he has been a coach and stage presenter to tens of thousands of marketers looking to dramatically increase their traffic, conversions, and sales online. As CMO, he runs the entire organic and paid traffic teams and dominates the markets he jumps into. 

John is a master at driving web traffic and knows his way around ad campaigns like the back of his hand. Whether it's optimizing things on the campaign, audience, or ad creative level, John is the man with the skills, strategy, and experience to create world-class results.

 

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