Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 21:


Behind the Scenes with ClickFunnels: Media Buying, Emails, Attribution and More with John Parkes


WREI_Omni_Channel Art


Want to know how the big players crush their marketing?

Every business knows that it’s key for them to get their marketing right so that their company can grow and scale. It takes a lot of testing. But what if you can find out the process used by a scaled up business?

In today’s show, I talk with the Chief Marketing Officer of ClickFunnels, John Parkes. He gives us an inside look at every step of their marketing strategy, including their creative process and how they structure email campaigns.

Learn from this highly successful marketing operations company by tuning in.

Resource Links:



Episode Highlights:

  1. John’s day to day as ClickFunnels’ Chief Marketing Officer [00:35]
  2. The roles of the key company leaders [03:55]
  3. How ClickFunnels plans and structures their ad buying [05:22]
  4. ClickFunnels’ method of being profitable at the front end [12:57]
  5. Why they prefer to prepare the creative themselves [15:00]
  6. How they do their emails [19:25]
  7. Attribution is a cumulative effort [21:09]
  8. Using indoctrination to get people into their culture [23:18]
  9. ClickFunnels’ goals for 2021 [25:26]

About Our Guest:

John Parkes is Chief Marketing Officer at ClickFunnels. For more than five years, he has been a coach and stage presenter to tens of thousands of marketers looking to dramatically increase their traffic, conversions, and sales online. As CMO, he runs the entire organic and paid traffic teams and dominates the markets he jumps into. 

John is a master at driving web traffic and knows his way around ad campaigns like the back of his hand. Whether it's optimizing things on the campaign, audience, or ad creative level, John is the man with the skills, strategy, and experience to create world-class results.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.