First-party data is going to be a big deal. With the Apple iOS changes, ecom companies now need to change their tactics.
So for today, I invite Mark Roberge, the former Chief Revenue Officer of HubSpot, to tell us more about the framework they used that has been very successful for SaaS companies. We take a look at applying those same structures from an ecom perspective.
Check out this very strategic episode that’s made for all the ecoms out there!
During his time as the former Chief Revenue Officer at HubSpot, Mark Roberge was able to scale the startup and later on take it to IPO. He was then recruited into Harvard Business School to build and teach their first courses on sales and revenue generation. Mark is currently the Managing Director at Stage 2 Capital.
You can connect with Mark through his LinkedIn.
Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.