Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 12:


Applying SaaS Growth Frameworks to Ecom with Mark Roberge


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

First-party data is going to be a big deal. With the Apple iOS changes, ecom companies now need to change their tactics.

So for today, I invite Mark Roberge, the former Chief Revenue Officer of HubSpot, to tell us more about the framework they used that has been very successful for SaaS companies. We take a look at applying those same structures from an ecom perspective. 

Check out this very strategic episode that’s made for all the ecoms out there!

Resource Links:


Episode Highlights:

  1. Mark’s background and how the growth framework came about [01:51]
  2. When’s the right time to scale sales [03:41]
  3. Customer retention is the best measure for product market fit [05:41]
  4. Price for commitment not profitability [09:17]
  5. Understanding what exactly is product-market fit [11:29]
  6. Price and marketing takes the spotlight in the go to market fit phase [14:26]
  7. Don’t forget to factor in lifetime value [19:05]
  8. Scale is about establishing a pace [21:13]
  9. Using a first touch attribution model at HubSpot [24:29]
  10. Why marketing attribution isn’t being embraced by top SMBs [27:52]

About Our Guest:

During his time as the former Chief Revenue Officer at HubSpot, Mark Roberge was able to scale the startup and later on take it to IPO. He was then recruited into Harvard Business School to build and teach their first courses on sales and revenue generation. Mark is currently the Managing Director at Stage 2 Capital.

You can connect with Mark through his LinkedIn.


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