Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 10:


Apple IDFA Changes


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

Big changes are about to happen with the upcoming Apple iOS 14 update. If you’re in the marketing industry, this is sure to have a significant impact. 

Will it be good, or will it affect your lead conversion?

After spending 20,000 hours on first-party data, I feel that I’m uniquely qualified to talk about what I know about the upcoming IDFA changes and how it will affect the industry.

Find out more by diving into this episode now.

Resource Links:


Episode Highlights:

  1. So what exactly is going to happen? [01:44]
  2. Wicked Report’s first-party data is privacy compliant [04:24]
  3. Conversions API won’t work around the IDFA restrictions [05:46]
  4. The survival guide to navigating the changes [08:29]
  5. Getting people to opt in is more important than ever [11:17]
  6. Diversify your advertising in multiple platforms [12:21]
  7. Why you should prioritize lifetime value over immediate hourly results [12:43]
  8. Look into other ways to capture first-party date [14:25]
  9. Take our quiz then grab our iOS 14 Survival Guide [16:01]

About Our Host:

Scott Desgrosseilliers is the Co-Founder & CEO of Wicked Reports. Starting out as a Database Administrator, he and his friend, Mark Murrell, made a breakthrough in digital marketing, particularly on Facebook and decided to found Wicked Reports in 2015. Based in Marblehead, Massachusetts, the company has continued to grow for the next five years, helping small businesses and entrepreneurs get a real ROI and maximize their ad spending & unpaid social activities.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.