Episode Highlights:
[00:26] How Justin went from affiliate marketing to ad buying
[03:11] Media platforms and ad spend Justin managed in 2020
[04:55] The downside of using SEO to track attribution
[06:37] Working on the top, middle, and bottom of the sales funnel
[08:00] Marketing attribution with Snapchat and Pinterest
[10:03] Will marketing attribution and ad buying strategies change in 2021?
[11:48] Tracking offline conversions
[13:46] Measuring conversions on Facebook with Apple’s new IDFA policy
[16:01] Facebook may not be a great tool to measure leads
[18:31] Lead conversion of iOS users vs Android OS users
[21:14] Forecasting the effect of Apple policy changes on Google Ad Analytics
[25:43] The benefit of learning about ad buying across multiple platforms
[28:43] How Apple policy changes affect local advertisers and small businesses
[32:33] The nitty-gritty of AdLeaks
