Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 9:


All About Ad Buying with AdLeaks' Justin Brenner


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

Not sure how things will play out in the ad-buying process in 2021?

With 2020 digital marketing changes that rocked the world of marketers, advertisers, and small businesses, everyone can’t help but wonder what’ll happen this year. Today, we sit down with Justin Brenner, an expert digital marketer and ad buyer on multiple media platforms. From ad placements to tracking lead conversions, we cover everything you need to know about ad-buying. We also discuss the shocking Apple IDFA policy changes that shook all marketers to the core.

Understand the inner workings of ad-buying by tuning in now!

Resource Links:


Episode Highlights:

  1. How Justin went from affiliate marketing to ad buying [00:26]
  2. Media platforms and ad spend Justin managed in 2020 [03:11]
  3. The downside of using SEO to track attribution [04:55]
  4. Working on the top, middle, and bottom of the sales funnel [06:37]
  5. Marketing attribution with Snapchat and Pinterest [08:00]
  6. Will marketing attribution and ad buying strategies change in 2021? [10:03]
  7. Tracking offline conversions [11:48]
  8. Measuring conversions on Facebook with Apple’s new IDFA policy [13:46]
  9. Facebook may not be a great tool to measure leads [16:01]
  10. Lead conversion of iOS users vs Android OS users [18:31]
  11. Forecasting the effect of Apple policy changes on Google Ad Analytics [21:14]
  12. The benefit of learning about ad buying across multiple platforms [25:43]
  13. How Apple policy changes affect local advertisers and small businesses [28:43]
  14. The nitty-gritty of AdLeaks [32:33]

About Our Guest:

Justin Brenner helps Tim Burd run AdLeaks, a forum for high-level marketers, releasing different courses on SEO, affiliate marketing, ad-buying, to name a few. He is also the CEO of Ignite Your Brand, a branding and marketing agency that partners with big names such as Microsoft Advertising, Klaviyo, Verizon, etc.

Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.