Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 19:


What It Takes to Become A Killer Facebook Ad Agency with Spotlight Social


WREI_Omni_Channel Art


Growing a business through Facebook ads is possible.

But maybe your ad campaigns haven’t been working well. This is where a great agency can come in to help.

Today, I have Jason Smith and Erik Bork from Spotlight Social Advertising. Jason’s story from working as a police officer to switching to digital marketing is amazing, and he and Erik share some cool strategies that you can use to improve your funnel.

Tune in to this episode to get insights from these Facebook ad experts.

Resource Links:



Episode Highlights:

  1. The intro to Jason Smith of Spotlight Social [00:16]
  2. How Jason pivoted from police work to digital ads [03:49]
  3. Big takeaways from Tier 11’s Facebook ad training [06:12]
  4. Their current ad spend and division of work [08:54]
  5. The intro to Erik Bork of Spotlight Social [09:13]
  6. Their niche client [11:00]
  7. Differences in strategy between the top to bottom funnel leads [14:53]
  8. How their strategy will change in 2021 [18:20]
  9. Spotlight Social’s SOPs [20:36]
  10. Advice for dealing with the Apple changes [24:24]
  11. The importance of using third-party reporting [25:52]
  12. A Facebook case study on their client: 90x ROI in 3 days [28:42]
  13. Other platforms they’re considering [32:29]

About Our Guests:

Jason Smith is the Founder and CEO of Spotlight Social Advertising. He served as a Los Angeles police officer for 13 years before switching to digital marketing. After getting his certification from Facebook ad agency Tier 11, Jason decided to start Spotlight Social in 2016. 

You can email Jason at jason@spotlightsocialllc.com.


Erik Bork is the VP of Operations at Spotlight Social Advertising. A former professional skateboarder, he was introduced to Jason by his mom. Now, he helps Jason in running high-converting Facebook campaigns for their clients.

You can email Erik at erik@spotlightsocialllc.com


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.