Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 34:


What Ecom Can Learn from this Media Buyer Who Achieved 20x Growth with Petar Mitrovic


WREI_Omni_Channel Art


While lots of marketers target a specific niche market for their services, there are those who bring in a different perspective due to their broad experiences across various industries.

I have one such man with me in today’s episode. Petar Mitrovic is an independent media buyer who has worked with over 50 clients in the past 9 years.

He brings into the show his own experiences as he covers how helps clients achieve ROI, why he’s pessimistic about what’s happening with Facebook especially that Apple IDFA issue, and the value he gets from mapping customer journeys. On top of that, Petar shares several neat strategies he used for different social media platforms.

Resource Links:


Episode Highlights:

  1. Introduction [00:00]
  2. What got Petar into media buying [00:48]
  3. How he 20x scaled a fishing chapter [03:47]
  4. What’s key to getting ROI for a client [05:06]
  5. Where SMEs lost out because of lack of data [06:59]
  6. Why Facebook is terrible for marketers now [09:30]
  7. Google is still unmatched in terms of ads [13:01]
  8. The value and surprising insights from customer journeys [14:14]
  9. Using lifetime value to make campaign changes [18:58]
  10. High-level strategies for different social media platforms [22:38]
  11. Petar’s pessimistic over the Apple IDFA issue [25:53]
  12. Facebook measurement before and now [27:22]


About Our Guest:

Petar Mitrovic is a highly experienced PPC consultant doing Google Ads, Bing Ads, and Facebook Ads. He led the way for FishingBooker to scale 20x through the use of paid marketing. Having worked with over 50 clients, Petar has knowledge in digital marketing for various industries including SaaS, health, restaurant, wedding services, car rental, manufacturing, and digital products.

Connect with Petar through his LinkedIn.


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