Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 13:


The Path to $100M By Scaling with the Help of Attribution with ClickFunnels' CEO Dave Woodward


WREI_Omni_Channel Art


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When it comes to scaling your business, you can’t rely on continuing to use third-party data with your online advertising. It takes really getting to know who your customers are and what makes them convert.

We have ClickFunnel’s CEO, Dave Woodward, in our show today. The past 7 years have shown us how this company grew to be on top. Dave recalls how they made their money from their webinars, the importance attribution (in his case Wicked Reports) played in allowing their company to scale, and on top of that, why you should be looking at true data.

Keen to take a page out of ClickFunnel’s growth story? Then tune in now.

Resource Links:


Episode Highlights:

  1. ClickFunnel’s 7-year journey to the top [00:50]
  2. How they scaled and grew based on a webinar [02:33]
  3. The logistics behind their split testing [05:45]
  4. The role attribution played in their growth [09:14]
  5. The follow-ups that to the money coming in [11:24]
  6. Getting conversions through Google conversion data [16:45]
  7. Putting in a great team is key to scaling successfully [18:23]
  8. What’s next for ClickFunnels in 2021 [19:29]

About Our Guest:

Dave Woodward is the Chief Executive Officer at ClickFunnels, SaaS software that lets people design and create sales pages, landing pages, order forms, and membership sites. Dave has proven to be an expert in growing businesses in multiple industries.

He is the host of the weekly Funnel Hacker Radio Podcast.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.