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When it comes to scaling your business, you can’t rely on continuing to use third-party data with your online advertising. It takes really getting to know who your customers are and what makes them convert.

We have ClickFunnel’s CEO, Dave Woodward, in our show today. The past 7 years have shown us how this company grew to be on top. Dave recalls how they made their money from their webinars, the importance attribution (in his case Wicked Reports) played in allowing their company to scale, and on top of that, why you should be looking at true data.

Keen to take a page out of ClickFunnel’s growth story? Then tune in now.

Resource Links:

• Visit the Wicked Reports Website (https://www.wickedreports.com/)
• ClickFunnels Website (https://www.clickfunnels.com/)

Episode Highlights:

1. ClickFunnel’s 7-year journey to the top [00:50]
2. How they scaled and grew based on a webinar [02:33]
3. The logistics behind their split testing [05:45]
4. The role attribution played in their growth [09:14]
5. The follow-ups that to the money coming in [11:24]
6. Getting conversions through Google conversion data [16:45]
7. Putting in a great team is key to scaling successfully [18:23]
8. What’s next for ClickFunnels in 2021 [19:29]

About Our Guest:

Dave Woodward is the Chief Executive Officer at ClickFunnels, SaaS software that lets people design and create sales pages, landing pages, order forms, and membership sites. Dave has proven to be an expert in growing businesses in multiple industries.

He is the host of the weekly Funnel Hacker Radio Podcast.

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