Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 17:


Mini Masterclass on YouTube Video Advertising with Tom Breeze


WREI_Omni_Channel Art


As the largest, most popular video hosting platform, YouTube presents a massive opportunity to reach a wider audience.

But for those used to running Facebook ads, YouTube operates differently and appears to be confusing for some.

Luckily, I have someone today who is an expert on YouTube ad buying. Tom Breeze joins me as we go over the best strategies for creating amazing video ads, the 3 Acts that make up a great ad, tactics and rules of thumb that our ecom listeners should take note of, and so much more.

Learn the ins and outs of making video ads by tuning in to this episode.

Tune in!

Resource Links:



Episode Highlights:

  1. What led Tom to focus on YouTube ad-buying [01:17]
  2. The day Tom realized what he wanted to do [10:27]
  3. Their ad spend in 2020 [12:53]
  4. The 4 A’s to a successful YouTube ad campaign [14:37]
  5. A good ad gets the psychology right [18:01]
  6. The 3 Acts in every great ad [21:39]
  7. Example of a successful ad that wakes up people’s desires [27:59]
  8. Emphasize letting people buy a new identity [34:49]
  9. The beauty of telling a story [38:16]
  10. Rule of thumb when building your audience [42:33]
  11. Great results take time and compound over time [48:51]
  12. Prepare for the data storm coming this 2021 & get creative [51:30]

About Our Guest:

With his degree in Psychology, Tom Breeze is specially equipped to understanding the motivations that drive people to buy. He is the founder and director of video advertising agency Viewability and specializes in video advertising. Having created over 1,700 video advertising campaigns for his clients and have spent money and time testing and tracking the results, Tom now teaches business owners the strategies on how to advertise on YouTube.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.