Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 11:


Doomsday Prep: How Ecommerce Expert Tier11 CEO Ralph Burns Prepared for the Apple iOS 14 Update


WREI_Omni_Channel Art


Subscribe: Omny | iTunes | Spotify | Google Play | Youtube | Facebook | RSS

The upcoming Apple iOS 14 update is happening. If you’re an ecommerce company, what have you done to prepare for the IDFA changes?

For those who are still stuck and unsure of what to do, our special guest might shine a light on your worries.

The CEO of Tier 11, Ralph Burns, joins us today to talk about the Apple iOS 14 update, what his company is doing to prepare for that, and what it took for them to build a ad portfolio of $100M+. 

Don’t miss out on this loaded episode, so tune in right now.

Resource Links:


Episode Highlights:

  1. Change is part of the Facebook advertising business [01:22]
  2. Facebook is doing something about this [03:52]
  3. The vagueness surrounding the 8 standard events [06:14]
  4. Conversion API is the pixel insurance [11:04]
  5. First, follow Facebook’s advice [12:23]
  6. The change from 28-day click to 7-day click is going to be problematic [13:38]
  7. Tier 11’s eCom Ad Amplifier [17:40]
  8. Are lead ads run in front of an offer good? [22:36]
  9. Tier 11’s journey to managing $100M in ad spend [25:54]
  10. The pivots during their agency’s plateaus [31:16]
  11. There is no hack to success [37:56]

About Our Guest:

Ralph Burns runs Tier 11, which focuses on helping ecommerce companies grow their business through Facebook and Instagram advertising. Tier 11 has over 10 years of Facebook advertising experience and manages a portfolio of Facebook advertising customer accounts with an annual ad spend of $100 million

Ralph is also a co-host of Digital Marketer’s Perpetual Traffic, one of the most downloaded marketing podcasts. 


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.