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The Wicked 3x Guarantee
We guarantee 3x your
subscription cost in
proven decisions.
 
Or Wicked is free until you get there.
Within your first 90 days, Wicked will help you optimize at least 3x your subscription cost in documented, verifiable budget decisions — or your subscription is free until you do.
Every decision is calculated using your own verified data, displayed with the math shown inline. No black boxes. No estimates you have to trust. A number you can verify yourself by looking at your own campaigns.
Bullseye Sellers / Joanna Vargas
–40%
nCAC reduction — Bullseye Sellers / Joanna Vargas
CBazaar
–63%
New customer acquisition cost — CBazaar
CBazaar
+127%
New customers while cutting cost — CBazaar
{ How the guarantee works }
Every decision is calculated, logged, and counted.
Every dollar in your guarantee counter is calculated using your own campaign data — the same numbers you can see in your ad accounts. No trust required. Just arithmetic.
Kill
Stop a campaign that isn't working
Wicked identifies campaigns above your kill threshold. One click logs the decision. Campaign spend per month × months forward — compounds every month it stays off.
 
Scale
Increase budget on what's working
Projected additional revenue calculated from your channel's verified new customer ROAS — not Meta's self-report. Validated against actual results at 30 days.
 
Chill
Hold spend while data bakes
Holding spend while your attribution data matures and lagging conversions appear.
Example calculation — kill decision
• Campaign spend /month = $4,200
• Decision type = Kill (campaign above kill threshold for 3 weeks)
• Counter update + $4,200 / month (compounds each month it stays off)
{ What Wicked surfaces every week }
Five answers. Every Monday.
Every one a decision.
The guarantee isn't something you chase. It's the natural output of a 20-minute weekly review. These are the five things waiting for you every Monday morning.
Kill
Kill decision
Find Wasted Ad Spend
Every campaign burning budget on repeat buyers or unverified conversions, verified against your actual order history — not Meta's self-report.
Scale
Scale decision
Find Scaling Opportunities
Campaigns with verified nCAC below your target threshold, with the revenue math to justify a budget increase — using your channel's actual verified ROAS.
Chill
Chill or reallocate decision
Diagnose Performance Changes
When nCAC moves, you see the exact cause — channel mix shift, creative fatigue, audience change — with verified data instead of a guess.
Kill
Kill
or
Chill
Chill
Understand Channel Relationships
Which channels are genuinely introducing new customers — and which ones are claiming credit for conversions that email, Google, or organic actually drove.
Scale
Scale
+
Kill
Kill
Optimize Budget Allocation
Verified nCAC across every channel simultaneously — so each dollar moves from where it's underperforming to where it's working hardest.
~2 wks
typical time to hit threshold at $50K+ monthly spend
The 90-day window is the safety net, not the timeline. At $50K+/month in ad spend, the 3× threshold is typically hit in the first weekly review session.
Bullseye Sellers team at event booth
“We dropped our customer acquisition cost by 40%... new customers were acquired at 116 on average, and we've dropped it down to 69.”
−40%
nCAC reduction in 90 days
$116→$69
New customer acquisition cost
Thorsten Lotto
Lead Strategist, Bullseye Sellers · Joanna Vargas skincare · November 2025
{ How Wicked compares }
The only attribution tool that proves its own value
Triple Whale and Northbeam show you what happened after your customers were already in the funnel. Wicked shows you what introduced them — and proves what every decision was worth.
 
Wicked Reports
Triple Whale
Northbeam
GA4 + DIY
TOF cold traffic attribution
First-party, unlimited lookback
7-day cookie window
Cookie-dependent
Session-based only
New vs repeat verified at customer level
Every order
Survey weighted and AI-guestimated
They do that
Manual export
Sends new customer signal to Meta
Advanced Signal (new customers of specific products)
No signal for new customers only
No signal for new customers only
Requires custom engineering
Decision logging with dollar value
Automatic calculation + counter
Not available
Not available
Not available
Performance guarantee
3x or free for 90 days
None
None
None
Scale / Chill / Kill operating system
Built into the product
None
None
Manual process
{ Common questions }
What you're probably wondering
The guarantee is designed to be credible, not just compelling. Here's how the most common questions are answered.

No. Decisions are logged against campaigns in Wicked's verified data. Kill decisions require a campaign above your kill threshold. Scale decisions calculate projected revenue using your channel's actual verified ROAS — not a number you enter manually. The system is designed to make inflated decisions impossible.

Your subscription becomes free — automatically — until your Decision Log counter reaches 3x your cumulative subscription cost. No request needed. The typical kill decision at $50K/month ad spend covers the threshold in a single session. The 90-day window is the safety net, not the expected timeline.

A money-back guarantee says "trust us and we'll refund if you don't like it." The 3x guarantee says "we'll show you a verifiable dollar number built from your own campaign data, and if that number doesn't reach 3x what you paid us, we work for free until it does." It's not a refund. It's a commitment to deliver measurable value — with the proof built into the product.

The core difference isn't the dashboard — it's the data underneath it. Triple Whale relies on survey-weighted attribution and a 7-day cookie window that systematically undercounts top-of-funnel influence. Wicked uses first-party click data with an unlimited lookback window. Better data into the system means different decisions come out. That's why we can guarantee the outcome.

Ready to see the number
grow from day one?
 
Book a 30-minute call. We'll show you exactly where the data problem is costing you money right now — using your own campaign numbers.
No commitment required on the call. If Wicked isn't right for your business, we'll tell you.
The guarantee applies to all new accounts on any paid plan.
Free period continues automatically until the 3x threshold is reached — no need to request it.