Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 16:


Ecommerce Subscription Pricing with Patrick Campbell


WREI_Omni_Channel Art


Pricing is probably not the sexiest conversation you can have with your customers. It’s uncomfortable. It’s awkward. But it’s also imperative.

As if talking about it isn’t uncomfortable enough, even knowing how to price your product right is a challenge that every other ecommerce business in the next block faces.

That’s why pricing guru Patrick Campbell, Founder & CEO of ProfitWell, joins me today to help you approach pricing strategically sans the discomfort. There’s more to gain in today’s episode that’ll help your ecom business soar to greater heights!

Don’t know how to deal with pricing? Hop on in to the show now!

Resource Links:


Episode Highlights:

  1. What makes pricing challenging [01:03]
  2. Higher price attracts better customers [03:45]
  3. How to set the right product price [05:40]
  4. The pricing framework for non-discount brands [08:17]
  5. The compounding effect of getting ecom subscriptions right [12:12]
  6. How businesses with consumptive products play with subscriptions [15:04]
  7. Best pricing strategies that can turn the tables for your ecom business [20:33]
  8. The importance of having a framework when pricing [25:08]
  9. The link between customer acquisition and freemium products [26:41]
  10. The evolution of ProfitWell [28:55]
  11. What’s next for ProfitWell in 2021 [31:56]

About Our Guest:

Founder & CEO of ProfitWell, Patrick Campbell is well-known in the ecommerce industry for his expertise in pricing and subscription. Formerly known as Price Intelligently, the company dates back to 2012 and has since grown rapidly, powering the subscription financial metrics for 20% of the subscription market, from startups to Fortune 50 companies.

You can contact Patrick through LinkedIn or his email.


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