Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 30:


How Data Analytics can help with your Ecommerce Strategies with Raj Sheth


WREI_Omni_Channel Art


An essential aspect of every ecommerce website is data analytics. Without it, it will be difficult to measure and boost the ecommerce site’s revenue. 

In this episode, we discuss the data that comes into ecommerce sites such as trends, customer preferences, buying patterns, and several other metrics. 

Raj Sheth, Founder and CEO of Flydata.com, talks about the importance of centralizing data for analysis. Ecommerce websites should be able to pull in data from various sources without having to go through the whole ordeal of manually sifting through different analytics platforms.

Learn how you can have a better data analytics structure for your ecommerce website and how to use the data to better improve customer experience, customer retention, and increase your revenue.  

Resource Links:


Episode Highlights:

  1. Why an ecommerce company needs to centralize its data analytics [00:01]
  2. The right Data Warehouse structure and how to pull in the right data [05:09]
  3. Where is the most ROI when it comes to product analytics [07:01]
  4. How can inventory analytics help ecommerce sites - predict demand of their products [09:57]
  5. What metrics on finance analytics you need to watch out for [12:55]
  6. Source for the attribution numbers using the ad platform conversion numbers [14:53]
  7. Onboarding process at flydata.com [18:04]
  8. Raj’s failures and successes as an entrepreneur [21:46]  

About Our Guest:

Raj Sheth is on his 4th time in business as an entrepreneur who started testing and experimenting on several businesses as early as his college days at Babson College. He had been in the tech startup scene for years. He founded and later sold RecruiterBox - a recruiting software for companies.  

Currently, he is the Founder and CEO of Flydata.com. It is an ETL company that replicates your database to Amazon RedShift. 

You can connect with Raj through this email: raj@flydata.com


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