episode 42



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While increasing your traffic can result in more sales, it's just as crucial to have effective conversion rate optimization tactics to transition your existing traffic into paying clients.


Today, I have with me Conversion Fanatics President Justin Christianson to give a tighter grasp of the Conversion Rate Optimization (CRO) practice.

Justin shares effective CRO strategies that his company uses which will definitely help you strategize accordingly in scaling your business.

Join our discussion by tuning in to this episode!


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Episode Highlights:

[00:00] Introduction

[01:08] How Justin got into the field of CRO 

[03:15] The type of data Justin had when he started

[04:34] The evolution of Conversion Fanatic’s service delivery

[7:43] Misconceptions about the CRO practice

[12:39] Conversion Fanatic’s framework in doing CRO

[19:22] Impact of traffic’s quantity and quality to Conversion Fanatic’s tests

[23:01] Adaptability of Conversion Fanatic’s CRO strategies

[28:07] CRO as a science and a guessing game

[29:48] Tools and teams that make up a CRO project

[33:38] Parting life and ecom lessons from Justin

About Our Guest

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Justin Christianson

The Co-Founder and President of Conversion Fanatics, a full-service conversion rate optimization firm that's helped hundreds of businesses improve their performance, including Burt's Bees, Snow, NBC Sports, Dr. Axe, and many others. 

Justin is also the author of the #1 Bestselling book “Conversion Fanatic: How to Double Your Customers, Sales, and Profits with A/B Testing.”

Connect with Justin at One Spot Social ↗.

Justin Christianson
Resource Links

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