Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 33:


Multiply Your ROIs with Conversion Funnels and Strategic Ad Budgeting with Josh Marsden


WREI_Omni_Channel Art


A strong and effective sales funnel strategy is the backbone of every marketing campaign. And for ecommerce businesses, the process can be even more complicated with so many distractions and competition online. 

For today’s episode, I have marketing expert, entrepreneur, and ARM5 Formula CEO Josh Marsden to share with us his approach to getting leads and closing deals. 

Josh talks us through his approach to getting his clients’ customers successfully through the funnel and maximizing ad spend strategy for optimal ROI. Plus, learn his top tips for e-commerce success that even beginners can adopt. 

Resource Links:


Episode Highlights:

  1. Introduction [00:00]
  2. ARM5 Formula’s clients and services [00:59]
  3. Marsden’s digital marketing history [02:00]
  4. Ecommerce challenges he’s seeing [04:54]
  5. Marsden’s ad-buying strategy [06:42]
  6. The need for iteration and improvement of strategies [08:27]
  7. The sales funnel of Ecommerce brands [09:29]
  8. Tracking sales and conversion [11:12]
  9. ARM5 Formula’s funnel strategy [12:33]
  10. The role of copywriting and email marketing [14:44]
  11. How Marsden’s dealing with the Apple IDFA changes [16:11]
  12. Maximizing ad spend [18:23]
  13. Marsden’s top tips for Ecommerce success [20:58]

About Our Guest:

Josh Marsden is an ECom Serial Entrepreneur, best-selling author of “Facebook Advertising Trends and Strategies for E-commerce,” and Founder and CEO of CVO Acceleration Marketing Agency and ARM5 Formula. 

He’s been in the digital marketing and e-commerce landscape for more than 8 years and has been helping other entrepreneurs create strategies and conversion funnels to multiply and optimize their ROIs. 


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.