Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Episode 23:


Club EarlyBird’s Data-Driven Process for Crushing Conversions to Constantly Be Sold Out with Chuckie Gregory


WREI_Omni_Channel Art


In this episode of Ecommerce Insights, Chuckie tells us the story of his EarlyBird Morning Cocktail - from his inspiring brand launch story to how they used data (and Wicked Reports) to crush their conversions and create true lifetime value.

Find steps you can take to remove the guesswork as you plan to scale. Tune in now.

Resource Links:



Episode Highlights:

  1. Starting a business out of helping people wake up early [00:27]
  2. The experimentation that led to the EarlyBird Morning Cocktail [03:20]
  3. Getting the traffic to sell out their inventory [05:31]
  4. Differences in ads used in different platforms [07:07]
  5. The right way to look at conversion rates [08:47]
  6. Avoiding guesswork by having accurate data [11:01]
  7. How their front end and back end sales are set up [13:29]
  8. Making money & scaling via a true lifetime value approach [15:42]
  9. How they do more with just one landing page [20:01]
  10. The biggest surprise they found from seeing the data [25:11]

About Our Guest:

The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory.


Thank you for tuning in! If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.