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episode 23

 

HOW CLUB EARLYBIRD’S DATA-DRIVEN PROCESS CRUSHED CONVERSIONS AND LED TO CONSTANTLY SELLING OUT

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Remove the guesswork and plan to scale.

 

In this episode of Ecommerce Insights, Chuckie tells us the story of his EarlyBird Morning Cocktail - from his inspiring brand launch story to how they used accurate marketing attribution data ↗ from Wicked Reports to crush their conversions ↗ and create true lifetime value.

Read how Club Early Bird ↗ increased their ecommerce product revenue by 240% in 6 months using Wicked Reports.

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Episode Highlights:

[00:27] Starting a business out of helping people wake up early

[03:20] The experimentation that led to the EarlyBird Morning Cocktail

[05:31] Getting the traffic to sell out their inventory

[07:07] Differences in ads used in different platforms

[08:47] The right way to look at conversion rates

[11:01] Avoiding guesswork by having accurate data

[13:29] How their front end and back end sales are set up

[15:42] Making money & scaling via a true lifetime value approach

[20:01] How they do more with just one landing page

[25:11] The biggest surprise they found from seeing the data

About Our Guest

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Chuckie Gregory
 

The Founder of Club EarlyBird, Chuckie Gregory spent 2 years trying to find a solution to helping himself wake up early. After researching and testing out various methods, he eventually came up with the idea of a morning cocktail. And with that, the Early Bird Morning Cocktail was born. Chuckie launched his product in November 2019 and sold out of his initial 300 tubs within a month. Since then, the company has continually sold out of its inventory.

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Resource Links

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