Club EarlyBird

Utilize Wicked Reports’ multi-channel attribution to test new campaigns and ads with confidence.

Who is Club EarlyBird?

Club EarlyBird is a subscription ecommerce company that sells "morning cocktails," a product to help people start their morning happy & energized.

Club EarlyBird mainly advertises on Facebook, Google and Snapchat. Their CRM is Klaviyo.

Goal

Club EarlyBird was spending about $40,000 a month on advertising using Facebook Google, and Snapchat.

They weren't sure which channel and campaigns were bringing them the most revenue. The first month with Wicked Reports all three channels were averaging about 138% ROI.

They were looking for a solution that would:

1. Allow them to bring all their attribution for sales from various sources to one place.
2. Get accurate attribution data.
3. To see the ROI of individual ads so they could determine which campaigns to kill or scale.

By their fifth month with Wicked Reports, Club EarlyBird was able to increase average ROI on all three channels to 208%.

Strategy

Club EarlyBird wanted to be able to integrate all their advertising channels and their CRM into one place to make it easy to review and act on data.

Club EarlyBird needed to see attribution points outside of each advertising channel to  identify and scale their winning campaigns.

That’s where Wicked Reports came in.

Why Wicked?

With Wicked Reports, Club EarlyBird can track subscription sales using integrations directly the different platforms they use (like Recharge).

Wicked Reports connects ad spend, clicks, CRM conversions, and sales conversions using their patent-pending multi-touch attribution platform to provide these insights.

This makes it easy to determine whether to scale, kill, or chill a campaign.

There was 1 thing I was shown that made us go with Wicked (we had demos with Hyros and Segmetrics as well).

And that was the direct integrations with the different platforms we use.

The big one was Recharge as Hyros does not have that integration and wouldn't be able to track any subscription sales.

But overall, the direct integrations save a lot of time and make it much more simple to get started.

Chuckie Gregory, Founder of Club EarlyBird

Results

Here’s how Club EarlyBird turned their campaigns into a massive success:

• Implementing Wicked Reports increased their customer LTV from $68 to $74, just by being able to focus on campaigns that bring in more high value subscription customers and fewer one-time buyers.
• Took their revenue from $188,000 in the first month to $416,000 in just six months.
• Attributing lifetime revenue to marketing clicks across the customer journey allowed them to scale winning campaigns.

It's becoming kind of our mission control for our business. It's the first thing I check each morning to determine how the previous day went.

What worked... what didn't.

It's especially important for testing new channels and new ads.