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Your Data Is Being Estimated — And Nobody Told You

Jun 15, 2026 by Scott Desgrosseilliers

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Three Attribution Shifts That Changed This Week — And What They Mean for Your Revenue

Jun 8, 2026 by Scott Desgrosseilliers

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How Meta, Google, and TikTok Changed Your Numbers Without Telling You

Jun 5, 2026 by Scott Desgrosseilliers

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Meta Is Now Charging to Reach Your Customer

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How Link Necklaces Cut Meta nCAC 22% and Nearly Doubled New Customers

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How to Track ChatGPT Ads the Right Way

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Why Your Meta CPA Is Lying to You in 2026

May 18, 2026 by Scott Desgrosseilliers

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The Monday Routine That Stops Wasted Ad Spend : The Five Forces Playbook

Apr 27, 2026 by Scott Desgrosseilliers

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How the Optimization Force Improves Campaign Performance

Apr 20, 2026 by Scott Desgrosseilliers

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Why High ROAS Isn’t Enough : Scaling with the Outcome Force

Apr 13, 2026 by Scott Desgrosseilliers

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Why Your Ad Dashboard Is Lying — And What It's Costing You

Apr 13, 2026 by Scott Desgrosseilliers

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Data Isn’t Power — Action Is

Apr 6, 2026 by Scott Desgrosseilliers

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Are Your Campaigns Failing — Or Are You Just Measuring Too Soon?

Mar 30, 2026 by Scott Desgrosseilliers

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Why Your Best ROAS Campaign Might Be Hiding Your Growth Problem

Mar 23, 2026 by Scott Desgrosseilliers

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Marketing Success Isn’t Luck — It’s a System

Mar 16, 2026 by Scott Desgrosseilliers

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Attribution Isn’t Your Problem. Decisions Are.

Mar 9, 2026 by Scott Desgrosseilliers

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Upgraded New Lead Attribution: Track True ROI Better

By Scott Desgrosseilliers on Jun 20, 2018 9:16:11 AM

Upgraded New Lead Attribution: Insights for Better ROI

We’ve just emerged from the Wicked lab with upgraded new lead attribution. This has resulted in a substantial increase in new leads counted, and more importantly, more sales tracked back to new lead gen.

Topics: New Feature Announcement Wicked Reports 2.0 marketing ROI marketing ROI optimization new lead generation tracking lead attribution new lead tracking

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