4 min read
The Retargeting Trap: More New Customers on Half the Spend
What is the Retargeting Trap?
The Retargeting Trap is a marketing failure where brands unknowingly dedicate their budget to re-acquiring existing customers rather than finding new ones. This leads to a "Treacherous Paradox": platform ROAS appears high (6x–10x), but actual new customer growth remains flat. By using FunnelVision to audit retargeting loops, brands like SweetLegs have generated more revenue on 50% less spend.
Topics: Wicked Reports funnelVision Marketing Attribution New Customer Acquisition Cost (NCAC) e-commerce growth One Core Media SweetLegs retargeting loop
4 min read
Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
How does the Wicked Reports update improve marketing ROI?
The latest Wicked Reports updates replace "Revenue Illusions" with a high-speed Attribution Operating System. Key features like 5 Forces AI and Advanced Signal for Meta CAPI automate the "Scale / Chill / Kill" decision framework, while localized time zones and nightly caching for FunnelVision ensure global teams can make budget decisions based on "Proof," not "Vibes".
Topics: Wicked Reports funnelVision meta capi Marketing Attribution Data Reporting Platform Update 5 Forces AI Profitability Analysis E-commerce Marketing
6 min read
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Save 20% of Ad Spend with FunnelVision: A Game-Changing Solution
Discover how FunnelVision, a game-changing solution developed by Wicked Reports, can revolutionize your marketing strategy and save 20% of your ad spend. This blog post outlines the unique features and benefits of FunnelVision for both marketing agencies and their clients.
Topics: Wicked Reports funnelVision cost savings automated attribution Ad Performance Issues Wasted Ad Spend Cold Traffic Attribution
4 min read
FunnelVision Release - Wicked Reports Product Update
FunnelVision: Full-Funnel Visibility to Maximize ROI and Stop Wasted Ad Spend