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Understanding Facebook's Custom Conversion Events

By Scott Desgrosseilliers on Sep 7, 2016 12:39:48 PM

Last year Facebook upgraded to a new way of tracking that offered a significant improvement. The new tracking allows you to define which URL means a conversion. When the Facebook tracking code detects that defined URL loading up for a person who clicked or viewed one of your ads, it awards that ad a conversion. That seems clear enough.

Topics: Facebook custom conversion