Why Wicked?

Optimize Ad Spend

Confidently scale winner and cut losers based on ROI and LTV.

Connect Lead Gen to High LTV

Reverse engineer customer acquisition.

Reliable Conversion Data

Honest conversions lead to increased revenue.

Marketing Attribution Expertise

$2 billion in ad spend, $5 billion in attributed revenue

Customer and Subscription Lifetime Value

Detect repeat and subscription customers and attribute to marketing spend

Who We Help


Marketing attribution to increase Ecommerce ROI


Find lead sources that create subscription customers.

Information & Course

Connect marketing that leads to info & course sales.

Multi-Channel Marketers

Evaluate ROI and LTV of all channels.


See what others are saying about Wicked Reports!


ROI and LTV Reporting

Channel, campaign, ad, and targeting ROI, LTV, and CAC.

Wicked Optimization Playbooks

Turn data into profitable action with precise analysis steps and advice


One-click integrations with marketing, sales, and ad systems.

Predictive, Cohort, and Data Mining

Customer lifetime value and behavior analysis.

Channel, Campaign, and Ad Optimization

High level insights and granular optimization actions.

Attribution Models That Work

Attribution that factors customer lifetime value, subscriptions, and lead gen.

Wicked Smartz Time Savers

Intuitive filtering and sorting that delivers answers.

Wicked Reports Vs.

Conversion Quality over Quantity

Wicked detects and attributes conversions that scale revenue.

Wicked Reports vs Tracking Pixels

Wicked Reports vs Oribi, Attribution.io, and tracking pixels.

Wicked Reports vs HubSpot Attribution

Advantages over HubSpot for multi-channel ecom marketers.

Wicked Reports vs Facebook pixel

Multi-channel lifetime value attribution vs Facebook pixel issues

Wicked Reports vs Google Analytics pixel

Multi-channel lifetime value attribution vs Google pixel issues

Wicked Reports vs. Dashboard Reporting

Wicked Reports vs Domo, Grow, Google Data Studio, TapClicks, NinjaCat, AdStage, and others


Google Machine Learning & Wicked SMART Attribution

Wicked Google Conversion Optimizer

Wicked Reports has partnered with Google to provide the first conversion import service based on verifiable 1st party CRM and sales data.

This feature powers Google machine learning with Wicked SMART attribution data to give true ROI reporting inside of Google ad manager and enable Google smart campaign bidding based on CRM and Sales values.




Google Conversions imported automatically based on CRM and Sales conversions.


Google Smart Campaign automated bidding can now be powered by actual CRM lead and values.


Google Smart Campaign automated bidding can now be powered by attribution modeling of 1st party data conversions.


Google Smart Campaign automated bidding can now be powered by attribution modeling of 1st party data conversions.


Google Ad Manager reporting enhanced with real lead and sale counts and values.

Don’t get left behind by Machine Learning.
Learn more about SMART Attribution and how to optimize your Google Ads.


Already a Wicked

  • Apply a Google account-level tracking template based on
    the Wicked Reports tracking template spec.
  • Add the Wicked Reports tracking widget
    to your marketing tech stack.
  • Invite the Wicked Reports Google MCC
    account to your Google Ads account.
  • Activate the Wicked Reports Google optimizer with one-click.