WICKED GOOGLE

Conversion Optimizer

Wicked Reports has partnered with Google to provide the first conversion import service based on verifiable 1st party CRM and sales data.

This feature powers Google machine learning with Wicked SMART attribution data to give true ROI reporting inside of Google ad manager and enable Google smart campaign bidding based on CRM and Sales values.

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Benefits

We take all the guesswork out of answering, “Did my marketing work or not?” Figuring out what drove a purchase is tough. The ROI Report, with full-impact attribution, focuses on the four most critical points:

Google Conversions imported automatically based on CRM and Sales conversions.

Google Smart Campaign automated bidding can now be powered by actual CRM lead and values.

Google Smart Campaign automated bidding can now be powered by attribution modeling of 1st party data conversions.

Google Smart Campaign automated bidding can now be powered by attribution modeling of 1st party data conversions.

Google Ad Manager reporting enhanced with real lead and sale counts and values.

Don’t get left behind by Machine Learning.
Learn more about SMART Attribution and how to optimize your Google Ads.

Already a Wicked
Customer?

  • Apply a Google account-level tracking template based on
    the Wicked Reports tracking template spec.
  • Add the Wicked Reports tracking widget
    to your marketing tech stack.
  • Invite the Wicked Reports Google MCC
    account to your Google Ads account.
  • Activate the Wicked Reports Google optimizer with one-click.