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The 40% Waste: How Meta Algorithms Force You to Buy Customers You Already Own
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The 40% Waste: How Meta Algorithms Force You to Buy Customers You Already Own

By Scott Desgrosseilliers on Dec 17, 2025 8:00:02 AM

You see great ROAS numbers in Meta Ads Manager. You scale up your budget. But your overall business growth, especially your New Customer Acquisition Cost (nCAC), is getting worse. Why?

Topics: Wicked Reports Advanced Signal Meta Ads Waste Customer Re-Acquisition New Customer CAC eCommerce Ad Strategy Inflated ROAS
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