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The 40% Waste: How Meta Algorithms Force You to Buy Customers You Already Own
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The Hidden Cost of Bad Attribution: Why It's Your Biggest Expense (And How to Quantify It)
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The Retargeting Trap: How One Core Media Generated More New Customers on Half the Spend
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Stop Waiting. Start Scaling. Our Latest Platform Updates Are Live!
Dec 11, 2025 by Scott Desgrosseilliers
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The Direct Conversion Black Hole: Why 40% of Your Revenue Is Untracked (And How to Fix It)
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The Power of Eternal Tracking: Why a 7-Day Cookie is Killing Your E-commerce Growth
Dec 9, 2025 by Scott Desgrosseilliers
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How Huha Scaled from $1M to $30M: Escaping the 8-Figure Attribution Trap
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Should You Use Facebook Ads Or Google Ads For Your Ecommerce Business?
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How to Use First Click Attribution To Optimize Ecommerce Marketing
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Pinterest Integration Release - Wicked Reports Product Update
Nov 28, 2025 by Scott Desgrosseilliers
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iOS 26 and Tracking Parameters: What Performance Marketers Need to Know
Oct 7, 2025 by Scott Desgrosseilliers
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Meta is pushing Advantage+ campaigns relentlessly.
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Calculate Your TRUE New Customer Acquisition Cost (NCAC)
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Wicked Reports & New Zapier Release
By John Peich on Sep 3, 2020 3:31:34 PM
Wicked Reports has released its newest Zapier Integration that provides you with more functionality when sending custom clicks! Therefore, we are deprecating our older releases (1.1.1 & 1.1.2) to have everyone move to this newer release (1.2.1). Here's what you need to do to upgrade.

