5 min read
Mailchimp Attribution : Track Real Email ROI
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MAILCHIMP ATTRIBUTION : HOW TO TRACK THE REAL EMAIL ROI MAILCHIMP CANNOT SHOW YOU
Mailchimp tells you who opened your email and who clicked. What it cannot tell you is the only thing that actually matters which is how much revenue each email campaign truly drove across the full customer journey. If you are judging your email program on opens and clicks you are measuring activity not money. Here is why Mailchimp reporting falls short on its own and how to track the real ROI of your email marketing.