5 min read

Cost Per Lead and Why It Matters (Or Doesn’t)

By Katie Switzer on May 3, 2022 2:29:59 AM

Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym CPL. Cost Per Lead (CPL) is a metric that most media buyers track for the brands they advertise for.

Topics: cost per lead ad metrics marketing metrics