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4 min read

Meta is pushing Advantage+ campaigns relentlessly.
Jun 10, 2025 by Scott Desgrosseilliers
13 min read

Calculate Your TRUE New Customer Acquisition Cost (NCAC))
May 16, 2025 by Scott Desgrosseilliers
11 min read

Is New Customer Growth Killing Your Profit? Master NCAC!
Apr 26, 2025 by Scott Desgrosseilliers
13 min read

Stop Wasting Your Marketing Budget: Master Marketing Attribution
Apr 26, 2025 by Scott Desgrosseilliers
6 min read

How the Pros Report PPC Success
Apr 2, 2025 by Scott Desgrosseilliers
8 min read

Exploring AI Ecommerce Trends: What's Changing in 2025?
Mar 26, 2025 by Scott Desgrosseilliers
4 min read

Optimize ROI with Facebook Conversion Attribution
Mar 19, 2025 by Scott Desgrosseilliers
7 min read

Enhancing Google Ads Performance
Mar 12, 2025 by Scott Desgrosseilliers
2 min read

A High Level Comparison between Wicked Reports, Elevar, and Blotout
Mar 5, 2025 by Scott Desgrosseilliers
5 min read

Boost Your Sales with E-commerce Marketing Analytics
Mar 5, 2025 by Scott Desgrosseilliers
7 min read

Boost Your ROI with Google Analytics Attribution Insights
Feb 17, 2025 by Scott Desgrosseilliers
4 min read

Solving Meta Algorithm Problems: Impact on Tech and Ads
Feb 10, 2025 by Scott Desgrosseilliers
4 min read

Boost Sales with Smart Facebook Prospecting Campaigns
Jan 20, 2025 by Scott Desgrosseilliers
3 min read

Smart Strategies to Increase Average Order Value Today
Jan 8, 2025 by Scott Desgrosseilliers
5 min read

Email Marketing Benchmarks: A Data-Driven Approach to Optimization
Nov 19, 2024 by Scott Desgrosseilliers
4 min read

Why Google analytics 4 fails at tracking conversions and what to do instead
Nov 18, 2024 by Scott Desgrosseilliers
5 min read

Cost Per Lead and Why It Matters (Or Doesn’t)

By Katie Switzer on May 3, 2022 2:29:59 AM

Unless you have been advertising online blindly or spending too much time on TikTok, you have probably seen the acronym CPL. Cost Per Lead (CPL) is a metric that most media buyers track for the brands they advertise for.

Topics: cost per lead ad metrics marketing metrics
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